Cómo la IA está transformando la creación de contenido, el streaming y el engagement con audiencias en medios y entretenimiento.
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Casos de uso
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Empresas
12
Herramientas usadas
Empresas
Herramientas populares en Medios & Entretenimiento
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Casos de uso (5)
MrBeast and Salesforce built an AI-powered interactive puzzle challenge for Super Bowl 2026, engaging over 1 million players through a Slackbot agent that helped fans organize clues and test theories in real time. The entire enterprise-grade platform — capable of handling 1.5 million simultaneous users — was built in 42 days using Agentforce, Experience Cloud, and MuleSoft, with zero data retained from players.
UOL Group is Brazil’s largest digital media, technology, and payments platform, serving eight out of ten Brazilian internet users monthly across more than 200 applications and thousands of cloud and on-premises resources. After migrating from Splunk to Elastic Security and deploying Elastic AI Assistant and Attack Discovery with Amazon Bedrock integration, UOL reduced security incident resolution time by 80% — from days to minutes — and cut false positive alert volume in half.
Luminate powers the Billboard music charts and provides data intelligence across music, film, and television for major record labels, studios, and talent agencies. After migrating from on-premises Spark and SQL Server to Snowflake, the company achieved 334% faster daily data processing across more than 3.5 terabytes of daily input. Market reports that previously took a full month now run overnight, and Luminate can for the first time deliver cross-industry insights correlating music and TV consumption.
The Washington Post is a technology-forward media company combining world-class journalism with digital innovation. Facing an unmanageable volume of vendor invoices with inconsistent tax formats, The Post deployed an AI Agent powered by proprietary large language models through Automation Anywhere’s Agentic Process Automation platform. The result: 100% of invoices are now validated for tax accuracy, tax overpayments have been eliminated entirely, and the Finance team captured $1 million in automation value within year one.
Comcast Advertising connects brands to nearly 125 million U.S. households through multiscreen TV campaigns spanning traditional and streaming platforms. The company’s data science team used Databricks Apps to transform complex predictive models into interactive forecasting dashboards accessible directly by sales and marketing teams. Development cycles shortened by 10–30%, with campaign managers gaining the ability to run what-if scenarios in real time without data science support.