PS

Pacers Sports & Entertainment

1001-5000 employees· US·Website ↗

Sports and entertainment organization that owns and operates the Indiana Pacers NBA team and Indiana Fever WNBA team.

Sports & Entertainment
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Use Cases (1)

PS
Pacers Sports & Entertainment
340,000+ fans
home game attendance (indiana fever 2024 season)

Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.

Sports & EntertainmentDDatabricksTTicketmaster
Pacers Sports & Entertainment AI Use Cases & Strategy | Applied