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Beast Industries

201-1000 employees· United States·Website ↗

Media and entertainment company behind MrBeast, producing viral content and consumer brand extensions.

Media & Entertainment
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Use Cases (1)

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Beast Industries
1 million+
players who relied on slackbot’s guidance

Beast Industries is the creator-led conglomerate behind MrBeast, one of the world’s most-followed YouTube channels with hundreds of millions of subscribers. For Super Bowl 2026, Beast Industries partnered with Salesforce to build a first-of-its-kind AI-powered puzzle hunt that ran for a month, supporting over 1 million active players and 1.5 million simultaneous users at peak. An agentic Slackbot — built on Salesforce’s Trust Layer — guided players through clue discovery without revealing answers, blocking 64,000 prompt injection attacks in the process.

Media & EntertainmentSASalesforce Agentforce
Beast Industries AI Use Cases & Strategy | Applied