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MrBeast

51-200 employees· United States·Website ↗

Global media and entertainment company built around YouTuber MrBeast, producing viral challenge content, philanthropy, and consumer brands.

Media & Entertainment
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Use Cases (1)

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MrBeast
1M+
players who engaged with ai agent

MrBeast and Salesforce built an AI-powered interactive puzzle challenge for Super Bowl 2026, engaging over 1 million players through a Slackbot agent that helped fans organize clues and test theories in real time. The entire enterprise-grade platform — capable of handling 1.5 million simultaneous users — was built in 42 days using Agentforce, Experience Cloud, and MuleSoft, with zero data retained from players.

Media & EntertainmentSASalesforce AgentforceSESalesforce Experience Cloud
MrBeast AI Use Cases & Strategy | Applied