How AI is transforming content creation, streaming, and audience engagement across media and entertainment.
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Use Cases
11
Companies
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Tools Used
Companies
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Use Cases (12)
MrBeast and Salesforce built an AI-powered interactive puzzle challenge for Super Bowl 2026, engaging over 1 million players through a Slackbot agent that helped fans organize clues and test theories in real time. The entire enterprise-grade platform — capable of handling 1.5 million simultaneous users — was built in 42 days using Agentforce, Experience Cloud, and MuleSoft, with zero data retained from players.
The Washington Post is a technology-forward media company combining world-class journalism with digital innovation. Facing an unmanageable volume of vendor invoices with inconsistent tax formats, The Post deployed an AI Agent powered by proprietary large language models through Automation Anywhere’s Agentic Process Automation platform. The result: 100% of invoices are now validated for tax accuracy, tax overpayments have been eliminated entirely, and the Finance team captured $1 million in automation value within year one.
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.
The Metropolitan Museum of Art partnered with OpenAI to create a conversational AI experience called "Chat with Natalie" for its Sleeping Beauties fashion exhibition, letting visitors interact with a historically accurate AI portrayal of a 1930s New York socialite whose wedding dress is on display.
Luminate powers the Billboard music charts and provides data intelligence across music, film, and television for major record labels, studios, and talent agencies. After migrating from on-premises Spark and SQL Server to Snowflake, the company achieved 334% faster daily data processing across more than 3.5 terabytes of daily input. Market reports that previously took a full month now run overnight, and Luminate can for the first time deliver cross-industry insights correlating music and TV consumption.
Beast Industries is the creator-led conglomerate behind MrBeast, one of the world’s most-followed YouTube channels with hundreds of millions of subscribers. For Super Bowl 2026, Beast Industries partnered with Salesforce to build a first-of-its-kind AI-powered puzzle hunt that ran for a month, supporting over 1 million active players and 1.5 million simultaneous users at peak. An agentic Slackbot — built on Salesforce’s Trust Layer — guided players through clue discovery without revealing answers, blocking 64,000 prompt injection attacks in the process.
TRY, Norway's largest creative agency group with 400+ professionals, deployed Claude Enterprise as an enterprise-wide AI platform across creative, strategy, and technical teams. The implementation drove a 30% reduction in time spent on routine tasks and a 40% acceleration in proposal development. Over 50 use cases have been deployed across the organization's six business units.
Omnicom is one of the world’s largest marketing communications networks, with 75,000 employees serving over 5,000 clients across 70+ countries. The company migrated nine global data centers to AWS and built an AI-powered platform on Amazon Bedrock and Amazon SageMaker to deliver hyper-personalized campaigns at scale. The migration cut compute infrastructure costs by 90% while enabling real-time processing of 400 billion daily marketing events.
Amazon BedrockAmazon SageMakerComcast Advertising connects brands to nearly 125 million U.S. households through multiscreen TV campaigns spanning traditional and streaming platforms. The company’s data science team used Databricks Apps to transform complex predictive models into interactive forecasting dashboards accessible directly by sales and marketing teams. Development cycles shortened by 10–30%, with campaign managers gaining the ability to run what-if scenarios in real time without data science support.
Luminate, the entertainment data company behind the Billboard music charts, migrated from on-premises infrastructure to Snowflake to unify 3.5TB of daily data across music, film, and television. The move delivered 334% faster daily processing, reduced market report turnaround from a full month to overnight, and enabled cross-industry analytics the company could not previously perform.
VideoAmp consolidated its entire data warehouse onto Snowflake, achieving 90% cost reduction, 10x performance improvement, and cutting data backfilling from 5 days to 13 hours.
UOL Group is Brazil’s largest digital media, technology, and payments platform, serving eight out of ten Brazilian internet users monthly across more than 200 applications and thousands of cloud and on-premises resources. After migrating from Splunk to Elastic Security and deploying Elastic AI Assistant and Attack Discovery with Amazon Bedrock integration, UOL reduced security incident resolution time by 80% — from days to minutes — and cut false positive alert volume in half.