AI in Media & Entertainment

How AI is transforming content creation, streaming, and audience engagement across media and entertainment.

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Use Cases16
Companies15
Tools34

AI Use Cases in Media & Entertainment

1M
How MrBeast Uses Salesforce Agentforce to Power 1M-Player AI Puzzle Experience
MrBeast · Marketing
1M+Players who engaged with AI agent
2BI
How Beast Industries Used Agentforce to Power a 1M-Player Super Bowl Puzzle Hunt
Beast Industries
1 million+Players who relied on Slackbot’s guidance
3S
How Scribd Cut GenAI Costs 90% and Boosted Sign-Ups with Databricks
Scribd · Product Development
90%Reduction in GenAI operating costs
4L
How Luminate Uses Snowflake to Deliver Billboard Chart Data 334% Faster
Luminate · Business Intelligence
334%Daily processing speed increase
5L
How Luminate Achieved 334% Faster Data Processing with Snowflake
Luminate · Business Intelligence
334%Increase in daily data processing speed
6O
How Omnicom Built an AI Marketing Platform on AWS Cutting Costs 90%
Omnicom · Marketing
90%Compute infrastructure cost reduction
7V
How VideoAmp Saves 90% in Costs and Achieves 10x Performance on Snowflake
VideoAmp · Business Intelligence
90%Cost Reduction
8CE
How Class Editori Built MFGPT, Italy’s First Generative AI Media Agent
Class Editori · Marketing
One of Italy’s first AI agents in the media landscapeMFGPT launch milestone
9O
How Omnicom Uses AWS to Cut Infrastructure Costs 90% and Build an AI-Powered Marketing Platform
Omnicom · Operations
90%Reduction in compute infrastructure costs
10UG
How UOL Uses Elastic AI to Cut Security Incident Resolution Time by 80%
UOL Group · Operations
80%Incident resolution time reduction
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AI Maturity

Average implementation stage across documented use cases.

2Pilot5Scaling9Mature

Popular AI Models in Media & Entertainment

1G4
GPT-4
OpenAI's GPT-4 large language model for general-purpose text generation and reasoning.
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Popular AI Tools in Media & Entertainment

1AB
Amazon Bedrock
Fully managed service for accessing foundation models from leading AI companies via AWS.
2S
Snowflake
Cloud data warehouse by Snowflake for storing, querying, and sharing structured and semi-structured data.
3AS
Amazon SageMaker
Managed machine learning service for building, training, and deploying ML models in the cloud.
4AR
Amazon Redshift
Cloud data warehouse optimized for running fast SQL analytics on large datasets at scale.
5SC
Snowflake Cortex AI
Built-in AI and ML capabilities within the Snowflake Data Cloud
6SA
Salesforce Agentforce
Platform deploying autonomous AI agents for customer service, sales, and employee tasks across Salesforce.
7DU
Databricks Unity Catalog
Unified governance layer for managing access, lineage, and quality of data and AI assets across a lakehouse.
8DA
Databricks Agent Bricks
Framework for building, evaluating, and deploying domain-specific AI agents on a lakehouse platform.
9D
Databricks
Unified data analytics and AI platform built on Apache Spark for lakehouse architecture, ML, and generative AI workloads.
10SS
Snowflake Snowpark
Framework for running Python, Java, and Scala code natively within Snowflake for data engineering and ML pipelines.
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Key Business Functions

Business areas most frequently targeted by AI in this industry.

Marketing
5
Operations
4
Business Intelligence
3
Research & Development
1
Finance
1
Product Development
1

Popular AI Tooling Categories in Media & Entertainment

1
Data Platform
Platforms for storing, processing, and managing structured and unstructured data, including data warehouses, lakehouses, and data pipelines.
2
ML Platform
Platforms for building, training, deploying, and governing machine learning models, including ML orchestration, model serving, and AI development environments.
3
AI Assistants
AI tools that help employees or customers accomplish tasks through natural language — answering questions, resolving requests, and surfacing knowledge proactively.
4
Large Language Models
AI tools that generate, understand, and reason with natural language, including foundation models, instruction-tuned LLMs, and multimodal models.
5
Agentic Management
Platforms for orchestrating and managing autonomous AI agents that execute multi-step workflows across systems without continuous human input.
6
Developer Tools
Platforms and tools that accelerate software development, including AI coding assistants, CI/CD pipelines, and developer environments.
7
Cloud Infrastructure
Cloud services and infrastructure for compute, storage, networking, and container orchestration that underpin modern AI applications.
8
Business Intelligence
Platforms that help organizations visualize, analyze, and report on business data through dashboards, self-service analytics, and automated insights.
9
Security
AI tools for detecting vulnerabilities, protecting endpoints, scanning code for security issues, and preventing fraud in enterprise environments.
10
CRM & Sales
AI tools for managing customer relationships, automating sales workflows, and unifying customer data across touchpoints.
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AI in Media & Entertainment: Use Cases & Transformation Stories | Applied