How VideoAmp Saves 90% in Costs and Achieves 10x Performance on Snowflake

VideoAmp operated a traditional data center architecture creating viewership tables sent downstream. The company needed a more robust, scalable platform with flexible infrastructure, strong governance, and secure data sharing without data duplication.

VideoAmp consolidated its entire data warehouse onto Snowflake, leveraging Snowpark and the native application framework to optimize performance and reduce operational complexity.

Costs dropped 90%, performance improved 10x, data backfilling went from 5 days to 13 hours, cluster spin-up from 10 minutes to seconds, and annual data reprocessing from 5 days to hours.