About Us

Applied is the go-to resource for understanding how AI tools are actually being used in business — not in theory, but in practice.

We research, source, and verify real case studies from companies of all sizes. Every entry in our database includes the company, the situation, the tools they used, and a measurable result.

Our mission is simple: cut through the noise and show what's working, where, and why.

We publish weekly insight reports and maintain a growing library of 500+ verified cases across industries — from operations and marketing to engineering and finance.

Hugo Santana — Founder of Applied

Hugo Santana

Founder, Applied

Data Scientist and entrepreneur with over 10 years of experience in technology and AI. Former early employee at Celonis, where he helped shape how enterprises adopt and operationalize intelligent automation. Hugo built Applied to bridge the gap between AI hype and what companies are actually doing.

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