Salesforce Marketing Cloud
Digital marketing platform for building data-driven, personalized campaigns across email, mobile, and web channels.
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Use Cases
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Companies
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Industries
Companies Using Salesforce Marketing Cloud
Industries
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Use Cases (3)
FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.
Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.
UChicago Medicine deployed Salesforce Agentforce for Health alongside Health Cloud and Marketing Cloud to provide 24/7 AI-driven patient support. Autonomous agents handle prescription refills, appointment scheduling, insurance verification, and parking logistics — tasks that previously required live staff and averaged 4 minutes each. The team built 100 targeted patient marketing segments in just 4 months.