UM

UChicago Medicine

5000+ employees· United States·Website ↗

Academic medical center on Chicago's South Side providing patient care, research, and medical education.

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Use Cases (1)

UM
UChicago Medicine
100
data-driven marketing segments built

UChicago Medicine, a leading academic health system, leveraged Salesforce Data Cloud, Marketing Cloud, and Agentforce to unify patient data and deliver hyper-personalized outreach at scale. In just four months, the team built 100 data-driven marketing segments, achieving a 60% campaign conversion rate and full ROI in under a year. The organization is now deploying Agentforce Voice to autonomously handle millions of nonclinical patient inquiries annually.

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