AI tools for automating marketing campaigns, personalizing customer experiences, and measuring performance across digital channels.
8
Use Cases
11
Tools
7
Companies
Marketing Tools
Marketing automation agent product by Salesforce for personalizing campaigns and customer journeys with AI.
Design platform by Canva enabling teams to create visual content, presentations, and marketing assets.
Marketing analytics platform by Salesforce for measuring and optimizing campaign performance across channels.
Programmatic advertising platform by Google for managing and optimizing display and video ad campaigns.
Mobile app engagement platform by Google Firebase for in-app messaging, analytics, and user retention.
Marketing automation platform by Salesforce for email, mobile, and digital campaign management.
Online form and order intake platform by Paperform for collecting structured information from customers.
Experience management platform by Qualtrics for collecting and acting on customer and employee feedback.
Digital marketing platform for personalized customer engagement
Online survey and form builder by Typeform for creating engaging, interactive data collection workflows.
No-code website builder by Webflow for designing and publishing responsive websites visually.
Sign up to read complete case studies, access detailed metrics, and unlock all use cases.
Use Cases (8)
Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.
FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.
UChicago Medicine, a leading academic health system, leveraged Salesforce Data Cloud, Marketing Cloud, and Agentforce to unify patient data and deliver hyper-personalized outreach at scale. In just four months, the team built 100 data-driven marketing segments, achieving a 60% campaign conversion rate and full ROI in under a year. The organization is now deploying Agentforce Voice to autonomously handle millions of nonclinical patient inquiries annually.
Airtree, a $2 billion Australian venture capital firm, deployed Claude Cowork as shared firm-wide infrastructure to unify fragmented data across tools like Notion, Slack, Google Drive, and Affinity. The team built custom Skills to automate board meeting prep, market research, and portfolio reporting — cutting multi-hour tasks down to minutes. What began as individual productivity gains quickly scaled into a collaborative system where Skills built by one person benefit the entire firm.
Bordr, an online service helping foreigners obtain Portuguese tax IDs, used n8n to automate its entire order management workflow — from document generation to customer email updates. By replacing manual processes with multi-step automated pipelines, the two-person team scaled to a six-figure business within months without sacrificing customer service quality.
Grupo Falabella, one of Latin America's largest retailers, deployed Salesforce Agentforce on WhatsApp to autonomously handle customer service inquiries across seven countries. The AI agent resolves 60% of requests without human intervention, operates 24/7, and has driven a 3x increase in WhatsApp conversations in just three months — shifting customer support away from costly phone channels.
Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.
FedEx unified a petabyte of daily operational data with Salesforce Data 360, achieving 2,000% ROI, 13% improvement in customer activation, and scaling to 1 billion personalized emails annually.