AI tools for automating marketing campaigns, personalizing customer experiences, and measuring performance across digital channels.
9
Use Cases
12
Tools
8
Companies
Marketing Tools
Marketing automation agent product by Salesforce for personalizing campaigns and customer journeys with AI.
Design platform by Canva enabling teams to create visual content, presentations, and marketing assets.
Customer messaging platform for sending targeted emails, push notifications, and SMS based on user behavior.
Marketing analytics platform by Salesforce for measuring and optimizing campaign performance across channels.
Programmatic advertising platform by Google for managing and optimizing display and video ad campaigns.
Mobile app engagement platform by Google Firebase for in-app messaging, analytics, and user retention.
AI-powered marketing tool that personalizes customer decisions in real time using predictive audience models.
Online form and order intake platform by Paperform for collecting structured information from customers.
Experience management platform by Qualtrics for collecting and acting on customer and employee feedback.
Digital marketing platform for building data-driven, personalized campaigns across email, mobile, and web channels.
Online survey and form builder by Typeform for creating engaging, interactive data collection workflows.
No-code website builder by Webflow for designing and publishing responsive websites visually.
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Use Cases (9)
UChicago Medicine deployed Salesforce Agentforce for Health alongside Health Cloud and Marketing Cloud to provide 24/7 AI-driven patient support. Autonomous agents handle prescription refills, appointment scheduling, insurance verification, and parking logistics — tasks that previously required live staff and averaged 4 minutes each. The team built 100 targeted patient marketing segments in just 4 months.
AUDITSU's founder built an 18-scenario AI-powered go-to-market system in Make that replaced a 10-person sales team, secured £200,000 in pre-seed funding, and processes thousands of leads automatically 24/7.
PetSmart is North America’s largest pet retailer, operating over 1,700 stores and serving 75 million Treats Rewards loyalty members. The company deployed Databricks Mosaic AI with Hightouch’s AI Decisioning Agents to move beyond static campaign calendars and deliver individualized marketing across owned channels. The result was a 22% incremental lift in salon bookings and a 13% improvement in autoship transaction rates.
Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.
FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.
Airtree, a $2 billion Australian venture capital firm, deployed Claude Cowork as shared firm-wide infrastructure to unify fragmented data across tools like Notion, Slack, Google Drive, and Affinity. The team built custom Skills to automate board meeting prep, market research, and portfolio reporting — cutting multi-hour tasks down to minutes. What began as individual productivity gains quickly scaled into a collaborative system where Skills built by one person benefit the entire firm.
Bordr, an online service helping foreigners obtain Portuguese tax IDs, used n8n to automate its entire order management workflow — from document generation to customer email updates. By replacing manual processes with multi-step automated pipelines, the two-person team scaled to a six-figure business within months without sacrificing customer service quality.
Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.
Showing the 8 most recent of 9 use cases