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FedEx

5000+ employees· United States·Website ↗

Global logistics and express transportation company

Logistics & Transportation
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Use Cases (1)

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FedEx
+13 percentage points (25% to 40%)
customer activation rate improvement

FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.

Logistics & TransportationADAzure Data LakeDDatabricks
FedEx AI Use Cases & Strategy | Applied