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FedEx

5000+ employees· United States·Website ↗

Global logistics and express transportation company

Logistics & Transportation
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Use Cases (2)

F
FedEx
2,000%
roi

FedEx unified a petabyte of daily operational data with Salesforce Data 360, achieving 2,000% ROI, 13% improvement in customer activation, and scaling to 1 billion personalized emails annually.

Logistics & TransportationSDSalesforce Data 360SMSalesforce Marketing Cloud
F
FedEx
+13 percentage points (25% to 40%)
customer activation rate improvement

FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.

Logistics & TransportationD3Data 360MCMarketing Cloud