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Azure Data Lake

by Microsoft·Cloud Infrastructure·Product page ↗

Cloud data storage service by Microsoft Azure for storing large-scale structured and unstructured data.

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Use Cases

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Companies

1

Industries

Companies Using Azure Data Lake

FFedEx

Industries

Logistics & Transportation
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Use Cases (1)

F
FedEx
+13 percentage points (25% to 40%)
customer activation rate improvement

FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.

Logistics & TransportationSCSales CloudMCMarketing Cloud