How WEF Uses Salesforce Agentforce to Support 3,000 Davos Leaders
The World Economic Forum deployed Salesforce Agentforce as EVA, an AI concierge for Davos 2026, resolving 75% of attendee inquiries instantly and generating personalised briefings for 3,000+ global leaders across 450+ sessions.
Impact
75%
Attendee inquiries resolved instantly by AI
3,000+
Global leaders supported simultaneously
6 weeks
Time to rebuild EVA on Agentforce
Challenge
WEF needed to deliver real-time, personalised experiences for 3,000+ global leaders navigating 450+ sessions and thousands of bilateral meetings at Davos, without a proportionally large operations team.
Solution
Salesforce Agentforce powered EVA, an agentic concierge grounded in WEF institutional data via Data 360, autonomously resolving attendee inquiries, generating briefings, and personalising session recommendations across the full event.
Tools & Technologies
What Leaders Say
“EVA is far more than a chatbot. It's an agentic concierge, grounded in trusted data, that helps leaders move faster, prepare better, and take action.”
“For our attendees, time is the ultimate currency.”
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Full Story
The World Economic Forum's Annual Meeting in Davos brings together over 3,000 heads of state, CEOs, and global leaders for one of the most logistically complex events on the international calendar. Attendees face 450+ sessions, thousands of bilateral meetings, and an overwhelming volume of institutional knowledge to navigate — all while managing schedules where every hour carries significant opportunity cost. The challenge for WEF was turning that complexity into a seamless, personalised experience without scaling a large operations team.
WEF partnered with Salesforce to rebuild EVA — the Executive Virtual Assistant — on the Agentforce 360 Platform. A four-person Salesforce Forward Deployed Engineering team completed the rebuild in six weeks. The platform was grounded in WEF's institutional knowledge through Salesforce Data 360, which hosts 500+ custom CRM objects containing session information, bilateral scheduling logic, speaker profiles, and organisational data. MuleSoft handled system integration across WEF's event infrastructure, and Tableau provided analytics on engagement and usage patterns.
EVA functions as a proactive agentic concierge: it recommends high-impact sessions tailored to each attendee's profile, coordinates bilateral meeting scheduling, generates comprehensive briefing documents in seconds, and handles campus navigation. Agentforce Service provides omnichannel assistance across the event's communication channels, while Agentforce Marketing powers personalised communications to attendees before and during the meeting.
At the 56th Annual Meeting in January 2026, EVA handled concurrent interactions for 3,000+ attendees and resolved 75% of inquiries instantly without human intervention. Briefing documents that previously required manual preparation were generated in seconds. The deployment demonstrated Agentforce's ability to operate at scale in a high-stakes, real-time environment with zero tolerance for error.