How WEF Uses Salesforce Agentforce to Support 3,000 Davos Leaders

The World Economic Forum's Annual Meeting in Davos brings together over 3,000 heads of state, CEOs, and global leaders for one of the most logistically complex events on the international calendar. Attendees face 450+ sessions, thousands of bilateral meetings, and an overwhelming volume of institutional knowledge to navigate — all while managing schedules where every hour carries significant opportunity cost. The challenge for WEF was turning that complexity into a seamless, personalised experience without scaling a large operations team.

WEF partnered with Salesforce to rebuild EVA — the Executive Virtual Assistant — on the Agentforce 360 Platform. A four-person Salesforce Forward Deployed Engineering team completed the rebuild in six weeks. The platform was grounded in WEF's institutional knowledge through Salesforce Data 360, which hosts 500+ custom CRM objects containing session information, bilateral scheduling logic, speaker profiles, and organisational data. MuleSoft handled system integration across WEF's event infrastructure, and Tableau provided analytics on engagement and usage patterns.

EVA functions as a proactive agentic concierge: it recommends high-impact sessions tailored to each attendee's profile, coordinates bilateral meeting scheduling, generates comprehensive briefing documents in seconds, and handles campus navigation. Agentforce Service provides omnichannel assistance across the event's communication channels, while Agentforce Marketing powers personalised communications to attendees before and during the meeting.

At the 56th Annual Meeting in January 2026, EVA handled concurrent interactions for 3,000+ attendees and resolved 75% of inquiries instantly without human intervention. Briefing documents that previously required manual preparation were generated in seconds. The deployment demonstrated Agentforce's ability to operate at scale in a high-stakes, real-time environment with zero tolerance for error.