Platforms that help organizations visualize, analyze, and report on business data through dashboards, self-service analytics, and automated insights.
10
Use Cases
11
Tools
10
Companies
Business Intelligence Tools
Serverless data analytics warehouse by Google Cloud for running SQL queries on petabyte-scale datasets.
Business intelligence tools for descriptive reporting and historical data analysis across operations.
Web and app analytics platform by Google for tracking user behavior and marketing performance.
Analytics and reporting tool by Google for visualizing data from multiple sources in interactive dashboards.
Spreadsheet and data management tool by Google for collaborative data entry, analysis, and reporting.
AI-powered business intelligence and analytics platform
Business intelligence platform by Google for exploring and visualizing data from BigQuery and other sources.
Business intelligence tool by Microsoft for interactive dashboards and self-service data visualization.
Analytics and monitoring dashboards by ServiceNow for real-time operational visibility across IT services.
Business intelligence platform by Sigma Computing for collaborative data analysis with spreadsheet-like UX.
Data analytics and visualization platform by Salesforce for interactive dashboards and business reporting.
Sign up to read complete case studies, access detailed metrics, and unlock all use cases.
Use Cases (10)
Morrisons, one of the UK’s largest supermarkets serving nine million customers weekly across 500 stores, migrated its on-premise data warehouse to BigQuery and Looker, reducing reporting lag by 98.96% from one day to 15 minutes. Real-time data now powers Vertex AI demand forecasting models and a customer-facing Product Finder app that receives 50,000 hits per day during peak periods.
Fifth Dimension, a global AI platform for commercial real estate asset managers and owner-operators, built a multi-model workflow on Google Cloud using Gemini for large-scale document ingestion and Claude for high-precision reasoning. The platform compressed investment memo drafting from days or weeks to just 30 minutes and achieved 99.9% reliability for multi-hour workflows, driving deals with top-10 U.S. asset managers.
Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.
AXA Switzerland, the country’s leading insurer covering over 40% of Swiss companies, migrated its entire data infrastructure to Google Cloud and deployed BigQuery, Vertex AI, and Gemini to become a data-driven organization. The transformation reduced complex query times from days to minutes or seconds and generated a high double-digit million Swiss franc profit improvement through Smart Data initiatives.
UChicago Medicine, a leading academic health system, leveraged Salesforce Data Cloud, Marketing Cloud, and Agentforce to unify patient data and deliver hyper-personalized outreach at scale. In just four months, the team built 100 data-driven marketing segments, achieving a 60% campaign conversion rate and full ROI in under a year. The organization is now deploying Agentforce Voice to autonomously handle millions of nonclinical patient inquiries annually.
Airtree, a $2 billion Australian venture capital firm, deployed Claude Cowork as shared firm-wide infrastructure to unify fragmented data across tools like Notion, Slack, Google Drive, and Affinity. The team built custom Skills to automate board meeting prep, market research, and portfolio reporting — cutting multi-hour tasks down to minutes. What began as individual productivity gains quickly scaled into a collaborative system where Skills built by one person benefit the entire firm.
The United Network for Organ Sharing (UNOS) leverages the ServiceNow AI Platform to coordinate thousands of organ transplants across the U.S. every year. By centralizing case management, enabling self-service portals, and deploying AI-powered IT operations, UNOS has quadrupled its case management capacity while managing nearly 300,000 support cases since 2018. The platform helps UNOS fulfill its 24/7 mission of saving lives with greater speed, accuracy, and efficiency.
Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.
State Bank of India partnered with IBM to build YONO, a comprehensive mobile platform combining banking, financial services, and marketplace that achieved 64 million downloads and a USD 40-50 billion valuation.