Business Intelligence

Platforms that help organizations visualize, analyze, and report on business data through dashboards, self-service analytics, and automated insights.

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21

Use Cases

14

Tools

14

Companies

Business Intelligence Tools

CP
Celonis Process Mining
Celonis

Extracts and visualizes real-time process data from ERP systems to surface inefficiencies and bottlenecks.

2
cases
DG
Databricks Genie
Databricks

Natural language interface for querying lakehouse data and generating analytics without writing SQL.

1
cases
GA
Google Analytics 4
Google

Web and app analytics platform by Google for tracking user behavior and marketing performance.

1
cases
GB
Google BigQuery
Google

Serverless enterprise data warehouse for analytics

9
cases
GD
Google Data Studio
Google

Analytics and reporting tool by Google for visualizing data from multiple sources in interactive dashboards.

1
cases
GS
Google Sheets
Google

Spreadsheet and data management tool by Google for collaborative data entry, analysis, and reporting.

1
cases
IA
IBM Apptio
IBM

IT financial management and cloud cost optimization platform for controlling technology spend across hybrid environments.

1
cases
IC
IBM Cognos Analytics
IBM

AI-powered business intelligence and analytics platform

1
cases
K
Kibana
Elastic

Data visualization and dashboard interface for Elasticsearch, enabling log exploration, metric monitoring, and incident management.

1
cases
L
Looker
Google

Business intelligence platform by Google for exploring and visualizing data from BigQuery and other sources.

2
cases
MP
Microsoft Power BI
Microsoft

Business intelligence tool by Microsoft for interactive dashboards and self-service data visualization.

1
cases
SD
ServiceNow Dashboards
ServiceNow

Analytics and monitoring dashboards by ServiceNow for real-time operational visibility across IT services.

1
cases
S
Sigma
Sigma Computing

Business intelligence platform by Sigma Computing for collaborative data analysis with spreadsheet-like UX.

1
cases
T
Tableau
Salesforce

Data analytics and visualization platform by Salesforce for interactive dashboards and business reporting.

1
cases
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Use Cases (21)

B
Beamy
6,000+ applications discovered beyond officially tracked it inventory (veolia)

Beamy, a French technology scale-up, built its AI-driven Business Transformation Platform on Google Cloud—using Vertex AI, BigQuery, Cloud Run, and Looker—to give enterprises visibility into how employees actually use applications across their IT landscape. Deployed at organizations like Veolia, the platform uncovered 6,000+ applications beyond official IT inventories and helped prioritize over 1,000 AI initiatives based on real usage patterns.

TechnologyLLooker
M
Masters
30
years of ibm partnership

The Masters Golf Tournament at Augusta National Golf Club has partnered with IBM Consulting for 30 years to deliver its award-winning digital fan experience to millions worldwide. IBM deployed watsonx AI agents, IBM Granite models, and watsonx.data to transform over 20,000 tournament shots per year into real-time Hole Insights, automated Round in 3 Minutes recaps, and natural language search across a 58-year video archive. Twenty-five AI agents now power the platform, reducing manual editorial effort while giving digital fans unprecedented access to course-level context.

Sports & EntertainmentIAIBM Apptio
WE
World Economic Forum
75%
attendee inquiries resolved instantly by ai

The World Economic Forum deployed Salesforce Agentforce as EVA, an AI concierge for Davos 2026, resolving 75% of attendee inquiries instantly and generating personalised briefings for 3,000+ global leaders across 450+ sessions.

NonprofitTTableau
M
Morrisons
98.96%
data reporting lag reduction

Morrisons, one of the UK’s largest supermarkets serving nine million customers weekly across 500 stores, migrated its on-premise data warehouse to BigQuery and Looker, reducing reporting lag by 98.96% from one day to 15 minutes. Real-time data now powers Vertex AI demand forecasting models and a customer-facing Product Finder app that receives 50,000 hits per day during peak periods.

RetailLLookerGBGoogle BigQuery
FD
Fifth Dimension
Days or weeks → 30 minutes
investment memo drafting time

Fifth Dimension, a global AI platform for commercial real estate asset managers and owner-operators, built a multi-model workflow on Google Cloud using Gemini for large-scale document ingestion and Claude for high-precision reasoning. The platform compressed investment memo drafting from days or weeks to just 30 minutes and achieved 99.9% reliability for multi-hour workflows, driving deals with top-10 U.S. asset managers.

Real EstateGBGoogle BigQuery
E
Etsy
~80x
listings per theme increase via algotorial curation

Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.

RetailGBGoogle BigQuery
CE
Class Editori
One of Italy’s first AI agents in the media landscape
mfgpt launch milestone

Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.

Media & EntertainmentGBGoogle BigQuery
AS
AXA Switzerland
Over 95%
query and processing time reduction

AXA Switzerland, the country’s leading insurer covering over 40% of Swiss companies, migrated its entire data infrastructure to Google Cloud and deployed BigQuery, Vertex AI, and Gemini to become a data-driven organization. The transformation reduced complex query times from days to minutes or seconds and generated a high double-digit million Swiss franc profit improvement through Smart Data initiatives.

InsuranceGBGoogle BigQuery
A
Airtree
Reduced from 2 days to minutes
market & competitor research time

Airtree, a $2 billion Australian venture capital firm, deployed Claude Cowork as shared firm-wide infrastructure to unify fragmented data across tools like Notion, Slack, Google Drive, and Affinity. The team built custom Skills to automate board meeting prep, market research, and portfolio reporting — cutting multi-hour tasks down to minutes. What began as individual productivity gains quickly scaled into a collaborative system where Skills built by one person benefit the entire firm.

Financial ServicesSSigma
UN
United Network for Organ Sharing (UNOS)
132
average organ transplants in the u.s. per day

The United Network for Organ Sharing (UNOS) leverages the ServiceNow AI Platform to coordinate thousands of organ transplants across the U.S. every year. By centralizing case management, enabling self-service portals, and deploying AI-powered IT operations, UNOS has quadrupled its case management capacity while managing nearly 300,000 support cases since 2018. The platform helps UNOS fulfill its 24/7 mission of saving lives with greater speed, accuracy, and efficiency.

NonprofitSDServiceNow Dashboards
MB
Millennium bcp
2.6x higher
conversion rate lift — owned media (bigquery audiences vs. other first-party audiences)

Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.

Financial ServicesGAGoogle Analytics 4GBGoogle BigQuery
S
Super-Pharm
50% to 90%
inventory accuracy

Super-Pharm leveraged Google Vertex AI for ML-powered demand forecasting, improving inventory accuracy from 50% to 90% and making forecasting 10x more efficient.

RetailGBGoogle BigQuery
S
Shopify
< 24 hours
model upgrade deployment

Shopify built Sidekick, an AI commerce assistant powered by Claude Sonnet on Google Vertex AI, enabling millions of merchants to reach their first sale in days instead of weeks.

RetailGBGoogle BigQuery
SB
State Bank of India
64 million
app downloads

State Bank of India partnered with IBM to build YONO, a comprehensive mobile platform combining banking, financial services, and marketplace that achieved 64 million downloads and a USD 40-50 billion valuation.

Financial ServicesICIBM Cognos Analytics

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