Data Platform

Platforms for storing, processing, and managing structured and unstructured data, including data warehouses, lakehouses, and data pipelines.

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52

Use Cases

27

Tools

17

Companies

Data Platform Tools

A
Airtable
Airtable

Database and spreadsheet platform by Airtable for organizing operations data in flexible grid views.

2
cases
AD
Amazon DynamoDB
AWS

Managed NoSQL key-value database by AWS for high-throughput, low-latency data storage applications.

1
cases
AR
Amazon Redshift
AWS

Cloud data warehouse optimized for running fast SQL analytics on large datasets at scale.

1
cases
CA
C3 AI COVID-19 Data Lake
C3.ai

Open data integration platform by C3 AI unifying COVID-19 datasets from multiple public sources.

1
cases
CP
Celonis Process Intelligence Platform
Celonis

Process mining platform that extracts and visualizes end-to-end process flows from enterprise system event logs.

3
cases
D
Databricks
Databricks

Unified data analytics and AI platform built on Apache Spark for lakehouse architecture, ML, and generative AI workloads.

9
cases
DD
Databricks Data Intelligence Platform
Databricks

Unified lakehouse platform for data engineering, analytics, and AI

DS
Databricks SQL
Databricks

Serverless SQL analytics engine built on the Databricks Lakehouse, delivering high-performance queries with elastic scaling and open data formats.

1
cases
DU
Databricks Unity Catalog
Databricks

Unified governance layer for managing access, lineage, and quality of data and AI assets across a lakehouse.

2
cases
F
Firestore
Google

NoSQL document database by Google Cloud for real-time data syncing in mobile and web applications.

1
cases
GB
Google BigQuery
Google

Serverless enterprise data warehouse for analytics

9
cases
GC
Google Cloud Pub/Sub
Google Cloud

Messaging and event ingestion service by Google Cloud for real-time data streaming between services.

1
cases
GC
Google Cloud SQL
Google Cloud

Managed relational database service by Google Cloud supporting PostgreSQL and MySQL workloads.

3
cases
GD
Google Dataflow
Google

Managed streaming data pipeline service by Google for processing large-scale batch and real-time data.

2
cases
IW
IBM watsonx.data
IBM

Data lakehouse platform by IBM watsonx for unified data storage and analytics across hybrid environments.

3
cases

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Use Cases (52)

CA
Comcast Advertising
10–30%
reduction in data product development time

Comcast Advertising connects brands to nearly 125 million U.S. households through multiscreen TV campaigns spanning traditional and streaming platforms. The company’s data science team used Databricks Apps to transform complex predictive models into interactive forecasting dashboards accessible directly by sales and marketing teams. Development cycles shortened by 10–30%, with campaign managers gaining the ability to run what-if scenarios in real time without data science support.

Media & EntertainmentDDatabricks
O
Omnicom
90%
compute infrastructure cost reduction

Omnicom is one of the world’s largest marketing communications networks, with 75,000 employees serving over 5,000 clients across 70+ countries. The company migrated nine global data centers to AWS and built an AI-powered platform on Amazon Bedrock and Amazon SageMaker to deliver hyper-personalized campaigns at scale. The migration cut compute infrastructure costs by 90% while enabling real-time processing of 400 billion daily marketing events.

Media & EntertainmentARAmazon Redshift
P
PetSmart
22%
incremental lift in salon bookings

PetSmart is North America’s largest pet retailer, operating over 1,700 stores and serving 75 million Treats Rewards loyalty members. The company deployed Databricks Mosaic AI with Hightouch’s AI Decisioning Agents to move beyond static campaign calendars and deliver individualized marketing across owned channels. The result was a 22% incremental lift in salon bookings and a 13% improvement in autoship transaction rates.

RetailDDatabricks
FD
Fifth Dimension
Days or weeks → 30 minutes
investment memo drafting time

Fifth Dimension, a global AI platform for commercial real estate asset managers and owner-operators, built a multi-model workflow on Google Cloud using Gemini for large-scale document ingestion and Claude for high-precision reasoning. The platform compressed investment memo drafting from days or weeks to just 30 minutes and achieved 99.9% reliability for multi-hour workflows, driving deals with top-10 U.S. asset managers.

Real EstateGCGoogle Cloud SQLGBGoogle BigQuery
CE
Class Editori
One of Italy’s first AI agents in the media landscape
mfgpt launch milestone

Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.

Media & EntertainmentFFirestoreGBGoogle BigQuery
PS
Pacers Sports & Entertainment
340,000+ fans
home game attendance (indiana fever 2024 season)

Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.

Sports & EntertainmentDDatabricksSDSalesforce Data Cloud
F
FedEx
+13 percentage points (25% to 40%)
customer activation rate improvement

FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.

Logistics & TransportationDDatabricksSDSalesforce Data Cloud
FD
Fifth Dimension
50x
document processing capacity increase

Fifth Dimension, a UK-based AI analytics company serving the real estate industry, migrated to Google Cloud to overcome critical infrastructure bottlenecks. By adopting Vertex AI, Cloud Run, and serverless architecture, the company achieved 50x processing scalability, 6x revenue growth, and a 30% reduction in infrastructure costs — all within a rapid growth trajectory from founding in 2023 to global scale by 2025.

TechnologyGCGoogle Cloud SQLGCGoogle Cloud Pub/Sub
V
Vanguard
12%
search result accuracy improvement

Vanguard partnered with Pinecone to build Agent Assist, an internal RAG-powered AI chat tool that helps customer support representatives find answers faster and more accurately. By replacing keyword-based search with hybrid vector retrieval, Vanguard achieved 12% more accurate search results and meaningfully reduced call times — even during high-demand periods like tax season.

Financial ServicesADAmazon DynamoDB
CC
Chipper Cash
95%+
selfie verification accuracy

Chipper Cash, a fintech serving over five million customers across Africa, deployed a Pinecone-powered facial similarity search system to detect and block fraudulent duplicate sign-ups in real time. The solution slashed identity verification latency from up to 20 minutes down to under 2 seconds, and reduced fraudulent sign-ups by 10x across all markets.

Financial ServicesSSnowflake
B
Bordr
$100,000+
annual business revenue achieved

Bordr, an online service helping foreigners obtain Portuguese tax IDs, used n8n to automate its entire order management workflow — from document generation to customer email updates. By replacing manual processes with multi-step automated pipelines, the two-person team scaled to a six-figure business within months without sacrificing customer service quality.

Professional ServicesAAirtable
L
Lenovo
25%
net promoter score improvement

Lenovo's Solutions and Services Group deployed ServiceNow Technology Provider Service Management and generative AI to unify its global Device-as-a-Service operations across 400+ enterprise customers. The platform streamlined onboarding, integrated third-party tools, and enabled self-service portals — delivering measurable gains in customer satisfaction and retention within a single year.

TechnologyKKafka
V
VideoAmp
90%
cost reduction

VideoAmp consolidated its entire data warehouse onto Snowflake, achieving 90% cost reduction, 10x performance improvement, and cutting data backfilling from 5 days to 13 hours.

Media & EntertainmentSCSnowflake Cortex AI
PL
Penske Logistics
< 15 days
ai model build time

Penske Logistics migrated to Snowflake and leveraged Cortex AI to build a gen AI summarization model in under 15 days, generating company-wide BI reports spanning 5 years in just 15 minutes.

Logistics & TransportationSCSnowflake Cortex AI
S
Super-Pharm
50% to 90%
inventory accuracy

Super-Pharm leveraged Google Vertex AI for ML-powered demand forecasting, improving inventory accuracy from 50% to 90% and making forecasting 10x more efficient.

RetailGBGoogle BigQuery
S
Shopify
< 24 hours
model upgrade deployment

Shopify built Sidekick, an AI commerce assistant powered by Claude Sonnet on Google Vertex AI, enabling millions of merchants to reach their first sale in days instead of weeks.

RetailGBGoogle BigQuery
U
UFC
3x
insight volume increase

UFC partnered with IBM to build the UFC Insights Engine using IBM watsonx Orchestrate, tripling insight volume while reducing query generation time by 40% across 40+ annual live events for 700 million fans worldwide.

Sports & EntertainmentIWIBM watsonx.data
SF
Scuderia Ferrari HP
2x
daily active users increase

Scuderia Ferrari HP partnered with IBM Consulting to reimagine their mobile fan app using IBM watsonx AI, delivering AI-generated race summaries, personalized content, and interactive features that doubled daily active users and increased in-app engagement by 35%.

Sports & EntertainmentIWIBM watsonx.data

Showing the 18 most recent of 52 use cases