How Curology Uses Writer to Scale AI Content Across Five Teams
Curology, a telehealth skincare company operating two prescription skincare brands from San Francisco, deployed Writer across five corporate functions — UX, marketing, legal, medical, and social media. Writer’s AI writing assistant, embedded style guides, and compliance enforcement allow teams to generate on-brand, medically compliant content autonomously, delivering a 50% productivity increase per user and freeing the content team to focus on strategic work instead of execution.
Impact
50%
Productivity increase per Writer user
5
Corporate functions using Writer
Minutes vs. days
Task completion time
Challenge
Curology’s small UX and content team had to produce and review content across two skincare brands under strict medical and legal compliance requirements, with no unified, enforceable system for brand voice, terminology consistency, or regulatory accuracy — creating bottlenecks at every stage of the content pipeline.
Solution
Curology deployed Writer across five corporate functions, embedding its AI writing assistant, style guides, compliance rules, and voice calibration directly into the tools teams already use — enabling autonomous content generation that meets medical and legal standards from the first draft and cutting task completion time from days to minutes.
Tools & Technologies
What Leaders Say
“Another differentiator with WRITER is that it meets us where we work as opposed to being another tool that we have to train our teams to use. You simply install a plugin and then you see the magic of WRITER everywhere.”
“Having a solution like WRITER made us feel confident that the content we’re generating follows our legal and medical guidelines.”
“AI has completely changed the way I work for the better. WRITER is a great thought partner and makes me rethink my workflows.”
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Full Story
Curology operates at the intersection of telehealth, consumer goods, and technology, serving customers with personalized prescription skincare across two brands — Curology and Agency. The company’s UX and content design teams own the entire customer journey, from website copy and landing pages to patient care experiences and provider software. As the pace of business accelerated, a small team responsible for both brands faced mounting pressure: produce more content, maintain brand consistency, pass legal and medical review on every piece, and do it without adding headcount.
The underlying problem was structural. Style guides existed as static documents that people couldn’t reliably find or enforce. Every piece of content — emails, web copy, social posts, product descriptions — required manual review from medical and legal teams to catch compliance issues. Specific product names like “spironolactone” and “minoxidil” were easy to misspell or format inconsistently. The two brands had distinct voices that were difficult to maintain without a centralized system. And when new team members joined, onboarding them to content standards took significant time.
Curology evaluated generative AI solutions with strict criteria. HIPAA and SOC 2 Type II compliance were requirements, not preferences — the company handles health and patient data, and any AI system had to guarantee data privacy. Writer met those requirements and added something more: the ability to embed style guides, legal disclaimers, product terminology, and brand voice directly into the tools teams already use. Rather than a standalone platform requiring additional training, Writer operated as a plugin in Figma, Google Chrome, and other everyday tools. The lifecycle team was first to adopt, initially for email generation; a blind test comparing Writer-generated copy to internally written copy found Writer outperformed the manual output.
From that starting point, adoption expanded across five corporate functions. Legal teams use Writer to manage 20-30 page compliance documents, drafting, scanning, and distributing them with Writer’s assistance. The social media team runs voice calibration for Curology and Agency separately, maintaining distinct tones across platforms. Medical reviewers now receive content that has already passed automated compliance checks — their feedback has shifted from line-editing to strategic direction. For every user, the productivity gain is 50%.
Curology is building Writer into its content design system as a permanent component. The next phase focuses on deeper voice calibration for both brands, more advanced prompt crafting, and expanding use cases in marketing and social. As the Director of User Experience framed it, having Writer frees up brain space — allowing the team to work on the future vision rather than the daily checklist of content tasks that previously consumed their capacity.