How KPMG Achieves 60-80% Content Time Savings with Writer AI

KPMG US operates in a professional services environment where speed to market with thought leadership is a direct competitive advantage. When a rival publishes on a regulatory change, a market shift, or an emerging technology before KPMG does, the window to be the relevant voice for clients narrows quickly. The firm’s marketing and corporate communications teams were responsible for producing thought leadership, derivative content, event materials, social media, and press releases — but they were doing it largely manually, with routine content creation consuming time that could have gone toward strategic and advisory work.

KPMG US identified Writer as the AI platform best suited to its needs based on three capabilities that other tools lacked: the ability to generate content reliably in KPMG’s distinctive brand voice with built-in governance, the ability to quickly deploy new custom AI agents without requiring every user to be a prompt engineering expert, and a comprehensive support system from implementation through ongoing agent development. These capabilities translated directly into reduced QA cycles and more consistent outputs across a large, distributed team.

The firm deployed Writer across marketing and communications with a structured change management program: a central program lead, Writer champions embedded in every team, weekly office hours, and a shared community platform. The team made generative AI usage a formal component of employee performance metrics, and opened every group call with “How did you AI today?” to embed AI-first habits into daily workflows. Two high-impact agents drove early adoption: a research assistant that queries live web sources and internal KPMG documents simultaneously, and a derivative content agent that transforms long-form thought leadership into a full package of web copy, social posts, client emails, and talking points in a single workflow.

The results were immediate and measurable. When a stakeholder needed an article for an external publication on short notice, Associate Director of Tax Marketing Maral Devian used Writer’s research agent to deliver a complete draft of all the needed content in one hour — a task that would otherwise have consumed a full day. The derivative content agent saves 60–80% of the time required to produce marketing materials from long-form webcast or event content. Across the program, KPMG US has repurposed thousands of hours previously spent on routine content production.

CMO Lauren Boyman observed that the most significant outcome is not easily quantified: the confidence and autonomy that marketing professionals now feel when they can create high-quality assets independently, without waiting for agency support or senior review cycles. KPMG US is now seeing interest from other functions across the firm, and the aIQ program is expanding its Writer-powered workflows beyond marketing and communications.