How AI is transforming sports and entertainment through performance analytics, fan engagement, content personalization, and scouting intelligence.
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Use Cases
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Use Cases (3)
Scuderia Ferrari HP partnered with IBM Consulting to reimagine their mobile fan app using IBM watsonx AI, delivering AI-generated race summaries, personalized content, and interactive features that doubled daily active users and increased in-app engagement by 35%.
UFC partnered with IBM to build the UFC Insights Engine using IBM watsonx Orchestrate, tripling insight volume while reducing query generation time by 40% across 40+ annual live events for 700 million fans worldwide.
Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.