IBM watsonx
Integrated AI platform by IBM watsonx for building and governing AI models across hybrid cloud environments.
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Companies Using IBM watsonx
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Use Cases (2)
The Masters Golf Tournament at Augusta National Golf Club has partnered with IBM Consulting for 30 years to deliver its award-winning digital fan experience to millions worldwide. IBM deployed watsonx AI agents, IBM Granite models, and watsonx.data to transform over 20,000 tournament shots per year into real-time Hole Insights, automated Round in 3 Minutes recaps, and natural language search across a 58-year video archive. Twenty-five AI agents now power the platform, reducing manual editorial effort while giving digital fans unprecedented access to course-level context.
Scuderia Ferrari HP partnered with IBM Consulting to reimagine their mobile fan app using IBM watsonx AI, delivering AI-generated race summaries, personalized content, and interactive features that doubled daily active users and increased in-app engagement by 35%.