IBM watsonx Orchestrate
AI orchestration platform by IBM watsonx for coordinating multi-agent workflows and automating tasks.
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Use Cases
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Companies
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Industries
Companies Using IBM watsonx Orchestrate
Industries
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Use Cases (2)
The Masters Golf Tournament at Augusta National Golf Club has partnered with IBM Consulting for 30 years to deliver its award-winning digital fan experience to millions worldwide. IBM deployed watsonx AI agents, IBM Granite models, and watsonx.data to transform over 20,000 tournament shots per year into real-time Hole Insights, automated Round in 3 Minutes recaps, and natural language search across a 58-year video archive. Twenty-five AI agents now power the platform, reducing manual editorial effort while giving digital fans unprecedented access to course-level context.
UFC partnered with IBM to build the UFC Insights Engine using IBM watsonx Orchestrate, tripling insight volume while reducing query generation time by 40% across 40+ annual live events for 700 million fans worldwide.