SF

Scuderia Ferrari HP

5000+ employees· Italy·Website ↗

Ferrari's Formula 1 racing team competing in the FIA Formula One World Championship, one of the sport's most iconic teams.

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Use Cases (1)

SF
Scuderia Ferrari HP
2x
daily active users increase

Scuderia Ferrari HP partnered with IBM Consulting to reimagine their mobile fan app using IBM watsonx AI, delivering AI-generated race summaries, personalized content, and interactive features that doubled daily active users and increased in-app engagement by 35%.

Sports & EntertainmentIWIBM watsonxIWIBM watsonx.ai
Scuderia Ferrari HP AI Use Cases & Strategy | Applied