How Massey Services Saved $1.3M in Fuel and Cut Accidents 35% with Samsara
Massey Services is a field services company providing pest prevention, termite protection, landscaping, and irrigation to residential and commercial customers, with 3,000+ team members and 2,800+ vehicles serving over 1 million customers. After a rigorous six-month evaluation of four vendors, Massey deployed Samsara’s AI Dash Cams, fleet telematics, and workforce apps across their fleet. The result: $1.3 million in annual fuel savings, a 35% reduction in at-fault accidents, and a DVIR completion rate that rose from 40% to over 90%.
Impact
$1.3 million
Annual fuel cost savings
35%
Reduction in at-fault accidents
27%
Reduction in distracted driving incidents
88%
Reduction in traffic violations
28%
Reduction in policy violations
90%+
DVIR completion rate
250,000+
Annual fuel gallons saved
Challenge
Rising insurance claims, accident costs, and fuel waste across 2,800+ vehicles with no real-time driver behavior visibility — making it impossible to identify and coach high-risk drivers before incidents occurred.
Solution
Massey deployed Samsara Dual-Facing AI Dash Cams for automatic distracted driving detection and driver coaching, Vehicle Gateways with Wex integration for fuel management, and Samsara Apps for digital DVIR compliance tracking.
Tools & Technologies
What Leaders Say
“We wanted to find a program that allowed us insight into what behaviors our team members were engaging in that put them at risk for an accident. We needed that inward-facing camera to make sure we focus on the highest risk drivers that need coaching.”
“During our field evaluations, we found that all of the telematics systems generated false positive alerts. Of all the systems we tested, Samsara had the least amount of false positive events and over the evaluation period we were able to virtually eliminate most of those false positives.”
Sign up to read complete case studies, access detailed metrics, and unlock all use cases.
Full Story
Massey Services has operated since 1985 on a model that puts its people directly in customers’ homes and businesses. Over a million customers. Over 30 million miles driven in 2025 alone. In branded vehicles. That scale of on-road presence makes driver safety both a financial imperative and a brand commitment — every incident carries operational costs, insurance liability, and reputational consequence.
Before Samsara, Massey had no systematic way to identify which drivers needed coaching before an incident occurred. Insurance claims, vehicle repairs, and accident costs were rising, but the data to understand why was absent. The team knew they needed inward-facing cameras to see what was actually happening in the cab — but they also knew that a solution generating excessive false alerts would create driver fatigue and undermine trust. During a six-month evaluation of four different vendors, Massey tracked false positive rates carefully. Samsara’s AI Dash Cams produced the lowest rate and nearly eliminated false positives over the evaluation period.
Deployment followed a deliberate pattern: standardized hardware across 2,800+ vehicles, Wex integration for centralized fuel reporting, and Samsara Apps for digital DVIR completion replacing paper forms. AI Dash Cams now automatically detect phone usage, drowsiness, and distracted driving, and that footage drives bi-weekly coaching conversations between managers and individual drivers. The approach targets the highest-risk behaviors directly, rather than reacting after incidents have already occurred.
The outcomes span cost, safety, and operational discipline. Massey saved over 250,000 gallons of fuel in a single year, translating to $1.3 million in savings. At-fault accidents dropped 35%, distracted driving fell 27%, policy violations declined 28%, and traffic violations dropped 88%. DVIR completion — a compliance function that had suffered from paper-based processes and low accountability — jumped from 40% to over 90%.
For Massey, the deeper return is cultural. A workforce that feels supported and coached — not surveilled — builds stronger relationships with the clients they serve. In a field service business, every driver is a brand ambassador.