How Massey Services Saved $1.3M in Fuel and Cut Accidents 35% with Samsara

Massey Services has operated since 1985 on a model that puts its people directly in customers’ homes and businesses. Over a million customers. Over 30 million miles driven in 2025 alone. In branded vehicles. That scale of on-road presence makes driver safety both a financial imperative and a brand commitment — every incident carries operational costs, insurance liability, and reputational consequence.

Before Samsara, Massey had no systematic way to identify which drivers needed coaching before an incident occurred. Insurance claims, vehicle repairs, and accident costs were rising, but the data to understand why was absent. The team knew they needed inward-facing cameras to see what was actually happening in the cab — but they also knew that a solution generating excessive false alerts would create driver fatigue and undermine trust. During a six-month evaluation of four different vendors, Massey tracked false positive rates carefully. Samsara’s AI Dash Cams produced the lowest rate and nearly eliminated false positives over the evaluation period.

Deployment followed a deliberate pattern: standardized hardware across 2,800+ vehicles, Wex integration for centralized fuel reporting, and Samsara Apps for digital DVIR completion replacing paper forms. AI Dash Cams now automatically detect phone usage, drowsiness, and distracted driving, and that footage drives bi-weekly coaching conversations between managers and individual drivers. The approach targets the highest-risk behaviors directly, rather than reacting after incidents have already occurred.

The outcomes span cost, safety, and operational discipline. Massey saved over 250,000 gallons of fuel in a single year, translating to $1.3 million in savings. At-fault accidents dropped 35%, distracted driving fell 27%, policy violations declined 28%, and traffic violations dropped 88%. DVIR completion — a compliance function that had suffered from paper-based processes and low accountability — jumped from 40% to over 90%.

For Massey, the deeper return is cultural. A workforce that feels supported and coached — not surveilled — builds stronger relationships with the clients they serve. In a field service business, every driver is a brand ambassador.