How TRY Uses Claude Enterprise to Cut Routine Task Time by 30%

TRY is Norway's largest creative agency group, comprising specialized units including TRY Reklame, TRY Råd, TRY Opt, TRY Dig, TRY Design, and TRY Studio. With over 400 creative professionals serving clients across advertising, marketing, and communications, speed and quality are paramount competitive differentiators.

Despite early AI experimentation, TRY recognized that a fragmented, ad-hoc approach was insufficient. The agency needed a structured, enterprise-wide AI platform capable of delivering consistent quality and security across all its business units and client engagements—where confidential client data required robust protection.

After evaluating options, TRY selected Claude Enterprise based on output quality, enterprise-grade security for confidential client data, and cross-departmental adaptability. Anthropic's collaborative implementation approach ensured the rollout was tailored to TRY's unique creative workflows.

The deployment scaled rapidly to 50+ use cases spanning creative strategy, concept development, competitive research, proposal development, project management, and market analysis. Proposal development became 40% faster, and time spent on routine tasks decreased by 30% across the organization, freeing talent for the high-creativity work that defines TRY's competitive advantage.