How TRY Uses Claude Enterprise to Cut Routine Task Time by 30%
TRY, Norway's largest creative agency group with 400+ professionals, deployed Claude Enterprise as an enterprise-wide AI platform across creative, strategy, and technical teams. The implementation drove a 30% reduction in time spent on routine tasks and a 40% acceleration in proposal development. Over 50 use cases have been deployed across the organization's six business units.
Impact
30%
Reduction in time spent on routine tasks
40%
Faster proposal development
50+
Use cases implemented
Challenge
TRY's 400+ creative professionals were spending excessive time on routine tasks like proposal writing and research, reducing capacity for high-value creative work, and the agency lacked a unified, secure AI platform for its diverse business units.
Solution
TRY implemented Claude Enterprise as a structured, enterprise-wide AI platform, deploying 50+ use cases across creative, strategy, and technical teams to accelerate workflows while maintaining enterprise-grade security for confidential client data.
Tools & Technologies
What Leaders Say
“We were already experimenting with AI tools across the organization, but recognized the need for a more structured, enterprise-wide approach.”
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Full Story
TRY is Norway's largest creative agency group, comprising specialized units including TRY Reklame, TRY Råd, TRY Opt, TRY Dig, TRY Design, and TRY Studio. With over 400 creative professionals serving clients across advertising, marketing, and communications, speed and quality are paramount competitive differentiators.
Despite early AI experimentation, TRY recognized that a fragmented, ad-hoc approach was insufficient. The agency needed a structured, enterprise-wide AI platform capable of delivering consistent quality and security across all its business units and client engagements—where confidential client data required robust protection.
After evaluating options, TRY selected Claude Enterprise based on output quality, enterprise-grade security for confidential client data, and cross-departmental adaptability. Anthropic's collaborative implementation approach ensured the rollout was tailored to TRY's unique creative workflows.
The deployment scaled rapidly to 50+ use cases spanning creative strategy, concept development, competitive research, proposal development, project management, and market analysis. Proposal development became 40% faster, and time spent on routine tasks decreased by 30% across the organization, freeing talent for the high-creativity work that defines TRY's competitive advantage.