What AI tools did Sommo use?

Sommo used Make, ChatGPT in this implementation within the Technology sector.

What business function does this AI use case address?

This use case focuses on Marketing, demonstrating how AI can drive impact in that area.

How Sommo Uses Make and ChatGPT to Generate 800 Leads a Month

Sommo built an AI-powered SRS generator in Make in a single day, generating 500–800 additional leads per month and achieving a 5x increase in active website users.

Outcomes

500–800Additional leads generated monthly

3%Lead-to-client conversion rate

5xIncrease in active website users

2xIncrease in average engagement time

Tools & Technologies

Make

No-code visual automation platform for connecting apps and building multi-step workflows without writing code.

ChatGPT

General-purpose AI assistant by OpenAI used across industries for productivity and information tasks.

AI Categories

Workflow Automation

Agentic Management

AI Assistants

Large Language Models

Challenge

Sommo struggled to overcome client skepticism about no-code quality while competing in a crowded market without a scalable lead generation system.

Solution

Built a free AI SRS generator in Make — a one-day build using ChatGPT API — that captures leads and proves no-code capability at the same time.

Full Story

Sommo is a no-code studio that accelerates product launches for clients, but struggled to overcome skepticism about no-code quality in a competitive market. Prospective clients wanted proof before committing, yet traditional sales cycles were slow and resource-intensive.

Access 455+ AI use cases, 427+ tools, and adoption signal rankings.

Source

MAKE

January 2025

Original case study ↗

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