How Sommo Uses Make and ChatGPT to Generate 800 Leads a Month
Sommo built an AI-powered SRS generator in Make in a single day, generating 500–800 additional leads per month and achieving a 5x increase in active website users.
Impact
500–800
Additional leads generated monthly
3%
Lead-to-client conversion rate
5x
Increase in active website users
2x
Increase in average engagement time
Challenge
Sommo struggled to overcome client skepticism about no-code quality while competing in a crowded market without a scalable lead generation system.
Solution
Built a free AI SRS generator in Make — a one-day build using ChatGPT API — that captures leads and proves no-code capability at the same time.
Tools & Technologies
What Leaders Say
“Make is one of the secrets to our success. We've built our business on the promise of accelerating product launches by 10 times.”
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Full Story
Sommo is a no-code studio that accelerates product launches for clients, but struggled to overcome skepticism about no-code quality in a competitive market. Prospective clients wanted proof before committing, yet traditional sales cycles were slow and resource-intensive.
The team decided to build a free AI Software Requirement Specification (SRS) generator as a lead magnet — a tool that simultaneously demonstrated no-code capability and captured qualified leads. The entire system was built in Make in a single day.
The automation collects user input via a web form, sends it to OpenAI's ChatGPT API to generate a detailed app requirements document, formats the output, and emails it directly to the prospect. The process runs end-to-end without human intervention.
Results arrived quickly: 500–800 additional leads per month, a 3% lead-to-client conversion rate, 5x more active website users, and double the average engagement time. The tool also eliminated a step from the client communication process, shortening the sales cycle.