How Sommo Uses Make and ChatGPT to Generate 800 Leads a Month

Sommo is a no-code studio that accelerates product launches for clients, but struggled to overcome skepticism about no-code quality in a competitive market. Prospective clients wanted proof before committing, yet traditional sales cycles were slow and resource-intensive.

The team decided to build a free AI Software Requirement Specification (SRS) generator as a lead magnet — a tool that simultaneously demonstrated no-code capability and captured qualified leads. The entire system was built in Make in a single day.

The automation collects user input via a web form, sends it to OpenAI's ChatGPT API to generate a detailed app requirements document, formats the output, and emails it directly to the prospect. The process runs end-to-end without human intervention.

Results arrived quickly: 500–800 additional leads per month, a 3% lead-to-client conversion rate, 5x more active website users, and double the average engagement time. The tool also eliminated a step from the client communication process, shortening the sales cycle.