How Section Uses Claude to Drive 82% AI Adoption and 50% Productivity Gains

Section helps organisations navigate the gap between AI capability and workforce readiness — a gap they call the defining challenge of the current era. As an AI-first professional services firm, they needed to practise what they preach by building genuine AI proficiency internally before advising clients.

Section selected Claude as their primary AI partner after benchmarking multiple models. Claude performed better than alternatives on business reasoning tasks and felt more aligned with how business professionals actually communicate and think. It became the foundation for both internal operations and their client-facing AI coach product, ProfAI.

Internally, 82% of Section's team actively uses Claude — a figure that stands against a 5% industry benchmark for meaningful AI tool adoption. Half the team has achieved at least 10% productivity gains through AI-assisted workflows spanning research, content creation, client strategy, and programme design.

One striking validation came from a predictive test where Claude identified 92% of board member feedback before the board meeting occurred — demonstrating a level of contextual reasoning that influenced how Section designs AI training for executive audiences.

Section now uses their own Claude-powered experience as a live case study for enterprise clients, demonstrating that high adoption is achievable when the right model is paired with structured upskilling programmes.