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IBM Apptio

by IBM·Business Intelligence
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Use Cases

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Companies Using IBM Apptio

M
Masters

Industries

Sports & Entertainment
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Use Cases (1)

M
Masters
30
years of ibm partnership

The Masters Golf Tournament at Augusta National Golf Club has partnered with IBM Consulting for 30 years to deliver its award-winning digital fan experience to millions worldwide. IBM deployed watsonx AI agents, IBM Granite models, and watsonx.data to transform over 20,000 tournament shots per year into real-time Hole Insights, automated Round in 3 Minutes recaps, and natural language search across a 58-year video archive. Twenty-five AI agents now power the platform, reducing manual editorial effort while giving digital fans unprecedented access to course-level context.

Sports & Entertainment
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IBM ApptioIWIBM watsonx
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