How New American Funding Saves 360 Hours Weekly with Writer AI

New American Funding was founded on a mission to democratize home ownership for underrepresented communities—a goal that requires constant, high-quality content output across SEO, performance marketing, social, and executive communications. When Andrew Strickman joined as CMO, he found a team of nearly 60 people that was stretched thin: quality was slipping, turnaround times were slow, and the legal team’s compliance review cycle added friction to every piece of content.

The core problem wasn’t effort—it was process. In a heavily regulated industry, marketing teams can’t freely publish without checking content against lending regulations and brand standards. Every piece required manual compliance review, creating a bottleneck that slowed the entire content pipeline. Meanwhile, the team was responsible for formats spanning YouTube descriptions, job postings, SEM copy, SEO articles, and executive-voice content—a workload that didn’t match available bandwidth.

NAF selected Writer, an enterprise generative AI platform with built-in compliance controls and style guide enforcement. The platform allowed NAF to configure regulatory guardrails and brand voice directly in the tool, so content could be generated with compliance baked in from the start. Features used include AI apps for content refreshing, voice calibration to generate content in specific executive voices, multilingual LLMs for diverse audiences, and an image analyzer app for translating financial data charts into plain-language copy.

The results were immediate. Writer saves NAF 360 hours per week across the marketing function. Tasks that previously took hours now take minutes. The compliance review period shortened materially because content arrives pre-checked against regulatory constraints. Even NAF’s legal team—typically cautious about new technology—endorsed the platform and began exploring its use for their own workflows.

NAF’s story illustrates a broader pattern in regulated industries: when AI tools are built with compliance guardrails native to the product, adoption accelerates. The marketing team now produces more content, at higher quality, with less manual overhead—freeing strategic capacity for the mission-driven work that distinguishes the brand.