How New American Funding Saves 360 Hours Weekly with Writer AI
New American Funding (NAF) is one of the largest independent mortgage banks in the US, with a marketing team of nearly 60 people spanning content, performance marketing, brand communications, and social. Facing an overwhelmed content operation across a regulated industry, NAF deployed Writer’s enterprise generative AI platform to streamline content production, enforce compliance guardrails, and maintain brand voice at scale. The platform now saves the team 360 hours per week and has compressed content tasks from hours to minutes.
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Challenge
NAF’s content team was overwhelmed with a wide range of marketing deliverables in a heavily regulated industry, where every piece required compliance review—creating bottlenecks that slowed output and degraded quality.
Solution
NAF deployed Writer’s enterprise generative AI platform with built-in regulatory guardrails and brand voice enforcement, enabling the team to produce compliant marketing content at scale across SEO, social, SEM, and executive communications.
Full Story
New American Funding was founded on a mission to democratize home ownership for underrepresented communities—a goal that requires constant, high-quality content output across SEO, performance marketing, social, and executive communications. When Andrew Strickman joined as CMO, he found a team of nearly 60 people that was stretched thin: quality was slipping, turnaround times were slow, and the legal team’s compliance review cycle added friction to every piece of content.
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