How New American Funding Saves 360 Hours Weekly with Writer AI
New American Funding (NAF) is one of the largest independent mortgage banks in the US, with a marketing team of nearly 60 people spanning content, performance marketing, brand communications, and social. Facing an overwhelmed content operation across a regulated industry, NAF deployed Writer’s enterprise generative AI platform to streamline content production, enforce compliance guardrails, and maintain brand voice at scale. The platform now saves the team 360 hours per week and has compressed content tasks from hours to minutes.
Impact
360 hours
Weekly hours saved
Minutes vs. hours
Task completion time
Reduced
Compliance review period
Challenge
NAF’s content team was overwhelmed with a wide range of marketing deliverables in a heavily regulated industry, where every piece required compliance review—creating bottlenecks that slowed output and degraded quality.
Solution
NAF deployed Writer’s enterprise generative AI platform with built-in regulatory guardrails and brand voice enforcement, enabling the team to produce compliant marketing content at scale across SEO, social, SEM, and executive communications.
Tools & Technologies
What Leaders Say
“We are really pleased with the considerations WRITER has made for the financial services industry, and how regulatory checks and balances are built into the platform.”
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Full Story
New American Funding was founded on a mission to democratize home ownership for underrepresented communities—a goal that requires constant, high-quality content output across SEO, performance marketing, social, and executive communications. When Andrew Strickman joined as CMO, he found a team of nearly 60 people that was stretched thin: quality was slipping, turnaround times were slow, and the legal team’s compliance review cycle added friction to every piece of content.
The core problem wasn’t effort—it was process. In a heavily regulated industry, marketing teams can’t freely publish without checking content against lending regulations and brand standards. Every piece required manual compliance review, creating a bottleneck that slowed the entire content pipeline. Meanwhile, the team was responsible for formats spanning YouTube descriptions, job postings, SEM copy, SEO articles, and executive-voice content—a workload that didn’t match available bandwidth.
NAF selected Writer, an enterprise generative AI platform with built-in compliance controls and style guide enforcement. The platform allowed NAF to configure regulatory guardrails and brand voice directly in the tool, so content could be generated with compliance baked in from the start. Features used include AI apps for content refreshing, voice calibration to generate content in specific executive voices, multilingual LLMs for diverse audiences, and an image analyzer app for translating financial data charts into plain-language copy.
The results were immediate. Writer saves NAF 360 hours per week across the marketing function. Tasks that previously took hours now take minutes. The compliance review period shortened materially because content arrives pre-checked against regulatory constraints. Even NAF’s legal team—typically cautious about new technology—endorsed the platform and began exploring its use for their own workflows.
NAF’s story illustrates a broader pattern in regulated industries: when AI tools are built with compliance guardrails native to the product, adoption accelerates. The marketing team now produces more content, at higher quality, with less manual overhead—freeing strategic capacity for the mission-driven work that distinguishes the brand.
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