How Canva Uses Claude Enterprise to Empower 5,000+ Employees
Canva deployed Claude Enterprise across its entire workforce in mid-2024 as part of a deliberate multi-vendor AI strategy. Claude quickly emerged as the standout tool, achieving a 65% daily active use rate among employees. Engineering, product, content, and business teams all adopted Claude for productivity, prototyping, and creative work.
Impact
65%
Daily AI use adoption rate among employees
5,000+
Employees empowered with Claude
Challenge
Canva needed to build genuine AI fluency across a 5,000+ person workforce spanning engineering, design, content, and business functions without locking into a single vendor or requiring specialized onboarding.
Solution
Canva deployed Claude Enterprise as part of a multi-vendor AI ecosystem, allowing teams to self-select tools; Claude emerged as the dominant choice due to its accessible communication style, large context handling, and enterprise-first architecture.
Tools & Technologies
What Leaders Say
“Claude has this vibe in the way it responds. The way it communicates leaves you feeling warm afterwards.”
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Full Story
Canva, the Sydney-based visual design platform with over 5,000 employees, sought to build a culture of AI fluency across its workforce rather than locking into a single vendor. In mid-2024, the company rolled out multiple AI tools to give teams room to experiment and find what worked best for them.
The challenge was not just adoption but meaningful, sustained use. Canva needed a tool that would resonate across highly varied functions—from engineers writing code to content teams maintaining brand voice—without requiring specialized training or deep technical expertise.
Canva deployed Claude Enterprise alongside other AI options. Claude stood out immediately for its communication style and enterprise-grade architecture. Employees across all levels began requesting access, with demand outpacing initial supply. Engineers used it for code generation, product teams for rapid prototyping, and content teams for on-brand copywriting.
Within six months, 65% of Canva employees reported using Claude daily for productivity tasks. Claude became the company's go-to AI tool, praised by AI Solutions Lead Samantha Garrett for its warm, accessible tone that made non-technical users feel comfortable and capable.
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