How Canva Uses Claude Enterprise to Empower 5,000+ Employees

Canva, the Sydney-based visual design platform with over 5,000 employees, sought to build a culture of AI fluency across its workforce rather than locking into a single vendor. In mid-2024, the company rolled out multiple AI tools to give teams room to experiment and find what worked best for them.

The challenge was not just adoption but meaningful, sustained use. Canva needed a tool that would resonate across highly varied functions—from engineers writing code to content teams maintaining brand voice—without requiring specialized training or deep technical expertise.

Canva deployed Claude Enterprise alongside other AI options. Claude stood out immediately for its communication style and enterprise-grade architecture. Employees across all levels began requesting access, with demand outpacing initial supply. Engineers used it for code generation, product teams for rapid prototyping, and content teams for on-brand copywriting.

Within six months, 65% of Canva employees reported using Claude daily for productivity tasks. Claude became the company's go-to AI tool, praised by AI Solutions Lead Samantha Garrett for its warm, accessible tone that made non-technical users feel comfortable and capable.