How Chime Uses Gong to Cut Admin Work 50% in B2B Sales
Chime is a direct-to-consumer financial services company that expanded into B2B by offering its products as an employee benefit through employers. After adopting the Gong Revenue AI Operating System as the foundation of its sales stack, Chime reduced administrative burdens by nearly 50%, giving sellers more time for high-value work. The platform transformed how Chime forecasts revenue and manages pipeline as it scales its B2B motion.
Impact
~50%
Reduction in administrative burden for sellers
Eliminated need to hire additional sellers
Avoided headcount additions
Challenge
Having pivoted from a direct-to-consumer model to a B2B sales motion, Chime needed a unified system to integrate AI into its workflows, improve pipeline visibility, and support accurate forecasting without adding headcount.
Solution
Chime deployed the Gong Revenue AI Operating System as the foundation of its sales stack. Gong centralized all seller-client interaction data and applied AI to automate administrative tasks, power real-time deal intelligence, and enable data-driven forecasting at scale.
Tools & Technologies
What Leaders Say
“We saw immediate benefits. Administrative burdens were cut almost in half, letting sellers spend more time on the parts of the deal that truly matter.”
“Gong collects all our seller-client interactions so it can apply AI effectively using fulsome customer data.”
“The Gong Revenue AI Operating System has helped us stop guessing and start acting on what’s actually going on in our sales process, and that’s been a game changer for us.”
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Full Story
Chime built its name as a direct-to-consumer fintech brand serving everyday banking needs, but it pivoted to also serve the B2B market, offering its financial products as a workplace benefit. That shift required standing up an entirely new go-to-market function—one that could operate at speed, integrate AI from day one, and give leadership clear visibility into a nascent pipeline.
Before Gong, Chime’s newly assembled B2B sales team lacked a centralized system for capturing and analyzing customer interactions. Forecasting was largely anecdotal, based on individual seller judgment rather than deal-level data. Administrative overhead consumed a disproportionate share of rep time, and there was no mechanism for identifying patterns in what was working or what was creating friction in the sales cycle.
Chime selected the Gong Revenue AI Operating System as the core of its sales technology stack. Gong ingests every seller-client interaction and applies AI to surface insights, track deal health, flag competitive mentions in real time, and power forecasting with actual engagement data. Specific features including AI Tracker and AI Ask Anything gave the team on-demand access to recurring objections and industry-specific patterns, while Gong Insights enabled more precise pipeline projections.
The results arrived quickly. Administrative work fell by roughly 50%, allowing sellers to redirect their time toward relationship-building and complex deal work. The company eliminated the need to hire additional sales capacity to handle pipeline growth, relying instead on operational efficiency gains. Forecast accuracy improved substantially as the team replaced gut-feel estimates with structured, data-backed projections.
Chime is now positioned to scale its B2B business with a sales infrastructure built around continuous AI-generated intelligence. As the company deepens its use of Gong’s capabilities, the expectation is that win rates and sales cycle times will also improve—extending the platform’s impact well beyond the efficiency gains already realized.
AWS