RetailSales

How Shopify Scales AI-Powered Sidekick to Millions of Merchants with Claude on Vertex AI

Shopify built Sidekick, an AI commerce assistant powered by Claude Sonnet on Google Vertex AI, enabling millions of merchants to reach their first sale in days instead of weeks.

Impact

< 24 hours

Model Upgrade Deployment

Days instead of weeks

Time to First Sale

Millions

Merchants Served

Challenge

Needed to support millions of merchants globally with personalized, always-available AI assistance at scale with high accuracy.

Solution

Built Sidekick AI commerce assistant powered by Claude Sonnet 4.5 on Google Vertex AI, with advanced reasoning and tool-calling for expert-level merchant guidance.

Tools & Technologies

What Leaders Say

The combination of Claude and Vertex AI helps us empower millions of merchants with our AI-enabled commerce assistant, Sidekick.

Andrew McNamara, Director of Applied AI, Shopify
Get the full context.

Sign up to read complete case studies, access detailed metrics, and unlock all use cases.

Full Story

Shopify needed to support millions of merchants globally with personalized, always-available AI assistance. The platform required a large language model capable of understanding merchant needs and delivering highly accurate results at scale.

Shopify built Sidekick, an AI-enabled commerce assistant powered by Claude Sonnet (upgraded to Claude Sonnet 4.5) running on Google Cloud Vertex AI. The solution combines conversational AI with advanced reasoning and tool-calling capabilities to provide expert-level guidance on store setup, marketing strategy, and business operations.

The upgrade from Claude Sonnet 4.0 to 4.5 was deployed to production in less than 24 hours. New entrepreneurs can now reach their first sale in days instead of weeks. Merchants describe Sidekick as a lifeline for small businesses.

Similar Cases

E
Etsy
~80x
listings per theme increase via algotorial curation

Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.

RetailGDGoogle DataflowGBGoogle BigQuery
M
Morrisons
98.96%
data reporting lag reduction

Morrisons, one of the UK’s largest supermarkets serving nine million customers weekly across 500 stores, migrated its on-premise data warehouse to BigQuery and Looker, reducing reporting lag by 98.96% from one day to 15 minutes. Real-time data now powers Vertex AI demand forecasting models and a customer-facing Product Finder app that receives 50,000 hits per day during peak periods.

RetailGCGoogle Cloud RunLLooker
S
Super-Pharm
50% to 90%
inventory accuracy

Super-Pharm leveraged Google Vertex AI for ML-powered demand forecasting, improving inventory accuracy from 50% to 90% and making forecasting 10x more efficient.

RetailGBGoogle BigQueryGVGoogle Vertex AI
CW
Camping World
40%
customer engagement increase

Camping World deployed IBM watsonx Assistant as a virtual agent named Arvee across all web properties, increasing customer engagement by 40% and improving agent efficiency by 33%.

RetailICIBM ConsultingIWIBM watsonx Assistant
R
Rakuten
~50% reduction
mean time to recovery

Rakuten integrated OpenAI Codex into incident response, CI/CD pipelines, and autonomous development — cutting mean time to recovery by 50% and compressing quarter-long projects into weeks.

RetailOCOpenAI Codex
E
Engine
15%
average handle time reduction

Engine, a B2B travel platform handling 500,000+ annual traveler requests, deployed an Agentforce AI agent called Eva that autonomously manages over 30% of customer cases end-to-end. The implementation reduced average handle time by 15%, lifted CSAT from 3.7 to 4.3, and delivered $2M in estimated annual cost savings — all within a 12-day deployment timeline.

RetailSASalesforce AgentforceABAgentforce Builder
CE
Class Editori
One of Italy’s first AI agents in the media landscape
mfgpt launch milestone

Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.

Media & EntertainmentFFirestoreGCGoogle Cloud Run
AS
AXA Switzerland
Over 95%
query and processing time reduction

AXA Switzerland, the country’s leading insurer covering over 40% of Swiss companies, migrated its entire data infrastructure to Google Cloud and deployed BigQuery, Vertex AI, and Gemini to become a data-driven organization. The transformation reduced complex query times from days to minutes or seconds and generated a high double-digit million Swiss franc profit improvement through Smart Data initiatives.

InsuranceDDialogflowGCGoogle Cloud Run