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Google Analytics 4

by Google·Business Intelligence·Product page ↗

Web and app analytics platform by Google for tracking user behavior and marketing performance.

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Use Cases

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Companies

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Industries

Companies Using Google Analytics 4

MBMillennium bcp

Industries

Financial Services
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Use Cases (1)

MB
Millennium bcp
2.6x higher
conversion rate lift — owned media (bigquery audiences vs. other first-party audiences)

Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.

Financial ServicesBBigQueryFFirebase