FarmacéuticaMarketing

Cómo EVERSANA Construyó la Primera Plataforma de Agencia de IA para Marketing Farmacéutico en 30 Minutos

EEVERSANAFuente: GOOGLE CLOUD ↗enero de 2025

EVERSANA construyó la primera plataforma de agencia de marketing impulsada por IA en Google Cloud usando tres agentes maestros de IA que crean campañas farmacéuticas completas en 30 minutos.

Impacto

30 minutes

Tiempo de Desarrollo de Campaña

80%

Nivel de Automatización con IA

3

Agentes Maestros de IA

Desafío

Las campañas de marketing farmacéutico tradicionales tardan semanas o meses debido a flujos de trabajo secuenciales y complejos requisitos de cumplimiento regulatorio.

Solución

Construyó una plataforma de agencia de IA en Google Cloud con tres agentes maestros de IA (estrategia, planificación omnicanal, creación de contenido) impulsados por Gemini y Vertex AI con cumplimiento integrado.

Herramientas y tecnologías

GVGoogle Vertex AIML PlatformGGGoogle GeminiLarge Language Models

Lo que dicen los líderes

“Con Google Cloud, estamos desplegando una plataforma de agencia a escala completa impulsada por IA. Esto no es evolución. Es una revolución.”

Faruk Capan, Director de Innovación, EVERSANA
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Historia completa

El marketing farmacéutico es especialmente complejo: requiere gestionar simultáneamente el cumplimiento regulatorio, el compromiso del paciente y la captación de prescriptores. Las agencias tradicionales ejecutaban campañas de forma secuencial durante semanas o meses. EVERSANA construyó una plataforma de agencia de extremo a extremo impulsada por IA en Google Cloud usando Gemini y Vertex AI. Tres agentes maestros de IA especializados se despliegan simultáneamente en estrategia de negocio, planificación omnicanal y creación de contenido. El cumplimiento médico, legal y regulatorio está integrado desde el primer día. La plataforma opera con un 80% de automatización de IA y un 20% de supervisión humana estratégica para el control de calidad. Las campañas de marketing completas se desarrollan en tan solo 30 minutos.

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