Cómo la IA está transformando la publicidad, los medios y el entretenimiento mediante la personalización de contenidos, la optimización de campañas y los sistemas de recomendación inteligente.
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Casos de uso
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Empresas
12
Herramientas usadas
Empresas
Herramientas populares en Publicidad y Medios
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Casos de uso (4)
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.
TRY, Norway's largest creative agency group with 400+ professionals, deployed Claude Enterprise as an enterprise-wide AI platform across creative, strategy, and technical teams. The implementation drove a 30% reduction in time spent on routine tasks and a 40% acceleration in proposal development. Over 50 use cases have been deployed across the organization's six business units.
Omnicom is one of the world’s largest marketing communications networks, with 75,000 employees serving over 5,000 clients across 70+ countries. The company migrated nine global data centers to AWS and built an AI-powered platform on Amazon Bedrock and Amazon SageMaker to deliver hyper-personalized campaigns at scale. The migration cut compute infrastructure costs by 90% while enabling real-time processing of 400 billion daily marketing events.
Amazon BedrockAmazon SageMakerVideoAmp consolidated its entire data warehouse onto Snowflake, achieving 90% cost reduction, 10x performance improvement, and cutting data backfilling from 5 days to 13 hours.