BigQuery
Serverless data analytics warehouse by Google Cloud for running SQL queries on petabyte-scale datasets.
6
Use Cases
6
Companies
5
Industries
Companies Using BigQuery
Industries
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Use Cases (6)
Millennium bcp, Portugal's largest private bank, used Google Cloud's BigQuery machine learning tools to build predictive audience models for personal loan campaigns. By segmenting existing customers by propensity to borrow, the bank dramatically improved both owned and paid media performance. The result was a 2.6x higher conversion rate and a 36% drop in cost per acquisition.
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.
AXA Switzerland, the country’s leading insurer covering over 40% of Swiss companies, migrated its entire data infrastructure to Google Cloud and deployed BigQuery, Vertex AI, and Gemini to become a data-driven organization. The transformation reduced complex query times from days to minutes or seconds and generated a high double-digit million Swiss franc profit improvement through Smart Data initiatives.
Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.
Fifth Dimension, a global AI platform for commercial real estate asset managers and owner-operators, built a multi-model workflow on Google Cloud using Gemini for large-scale document ingestion and Claude for high-precision reasoning. The platform compressed investment memo drafting from days or weeks to just 30 minutes and achieved 99.9% reliability for multi-hour workflows, driving deals with top-10 U.S. asset managers.
Morrisons, one of the UK’s largest supermarkets serving nine million customers weekly across 500 stores, migrated its on-premise data warehouse to BigQuery and Looker, reducing reporting lag by 98.96% from one day to 15 minutes. Real-time data now powers Vertex AI demand forecasting models and a customer-facing Product Finder app that receives 50,000 hits per day during peak periods.