How Go1 Uses Writer to Cut RFP Time by 50% and Scale Global Content

Go1 aggregates learning and development content for enterprise clients, with go-to-market teams spanning Australia, Europe, the Middle East, and North America. The company’s content output requirements are substantial: marketing produces articles, webinar recaps, case studies, outbound emails, and campaign materials in multiple languages, while the sales team handles complex RFPs that require deep knowledge of Go1’s products, partnerships, and past work. High output volume and global reach create a compounding quality control problem — the company needs content that is fast, accurate, and brand-consistent across every market.

When Content Marketing Lead Emily DiLaura joined in 2023, the team was operating with limited resources against high demand. The existing AI solution generated inconsistent outputs, failed to accurately capture Go1’s voice, and offered only rudimentary capabilities. The sales team’s RFP process was particularly time-consuming: each proposal required up to 20 hours of manual effort to source product context, reference previous proposals, and format responses correctly. There was no systematic way to make institutional knowledge accessible to distributed teams or enforce brand standards across multiple English language variants.

Go1 selected Writer for its Knowledge Graph capability, custom AI app builder, and multilingual language models. The team loaded over 160 resources into a Knowledge Graph — including style guides for American English, Australian English, and British English — and built a custom AI app that generates RFP responses automatically, drawing on previously completed proposals as reference material. For marketing, the same Knowledge Graph powers content creation across article outlines, webinar recaps, outbound campaigns, and case studies. Sales development reps use Writer’s multilingual models to create outbound emails for international prospects, eliminating translation agency costs.

The results were immediate. RFP completion time dropped by 50%, from up to 20 hours per proposal to roughly 10. Content marketing guide creation took 75% less time. Marketing campaign content was produced 40% faster. Beyond speed, the Knowledge Graph reduced onboarding friction: new sales team members could access institutional knowledge immediately, contributing to “nearly zero drop in service” during ramp periods. With over 160 resources in the Knowledge Graph, Go1’s teams act on accurate, current company information regardless of tenure or time zone.

Go1 now operates its global content and sales functions from a single AI-accessible knowledge system. The combination of consistent brand voice, multilingual output, and automated drafting has allowed the go-to-market team to expand internationally without proportional increases in headcount or agency spend. The Knowledge Graph continues to grow as new products, partnerships, and completed RFPs are added, compounding its usefulness with each new entry.