How Go1 Uses Writer to Cut RFP Time by 50% and Scale Global Content
Go1, an Australian learning and development content aggregator serving enterprise clients across Europe, the Middle East, and North America, deployed Writer’s Knowledge Graph and custom AI apps to automate RFP responses and scale marketing content production across multiple languages. The system cut RFP completion time by 50%, reduced time on content marketing guides by 75%, and delivered 40% time savings on marketing campaigns.
Impact
50%
RFP completion time reduction
75%
Content marketing guide creation time savings
40%
Marketing campaign time savings
Challenge
Go1’s content marketing and sales teams operated with limited resources against high demand across global markets, using an existing AI tool that generated inconsistent outputs and failed to capture the company’s voice — while RFPs required up to 20 hours each to complete manually, with no scalable way to make institutional knowledge accessible to distributed teams.
Solution
Go1 deployed Writer’s Knowledge Graph loaded with 160+ company resources and built custom AI apps that generate RFP responses, marketing content, and multilingual outbound emails — automating brand-consistent content production across marketing and sales teams in multiple countries and language variants without expanding headcount.
Tools & Technologies
What Leaders Say
“WRITER stands out from other AI solutions and meets our high standards for output. And WRITER Knowledge Graph was 100% the selling point for me. It is now our personal knowledge assistant and acts as an encyclopedia for everything Go1.”
“Not only has WRITER halved the time it takes us to complete RFPs, it’s significantly reduced the ramp time for new team members and helped us establish nearly zero drop in service.”
“WRITER has unlocked incredible efficiency for Go1, equipping our global marketing and sales development teams to create high-quality, localized content at scale. It’s saved us significant time and resources while helping us get to market faster.”
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Full Story
Go1 aggregates learning and development content for enterprise clients, with go-to-market teams spanning Australia, Europe, the Middle East, and North America. The company’s content output requirements are substantial: marketing produces articles, webinar recaps, case studies, outbound emails, and campaign materials in multiple languages, while the sales team handles complex RFPs that require deep knowledge of Go1’s products, partnerships, and past work. High output volume and global reach create a compounding quality control problem — the company needs content that is fast, accurate, and brand-consistent across every market.
When Content Marketing Lead Emily DiLaura joined in 2023, the team was operating with limited resources against high demand. The existing AI solution generated inconsistent outputs, failed to accurately capture Go1’s voice, and offered only rudimentary capabilities. The sales team’s RFP process was particularly time-consuming: each proposal required up to 20 hours of manual effort to source product context, reference previous proposals, and format responses correctly. There was no systematic way to make institutional knowledge accessible to distributed teams or enforce brand standards across multiple English language variants.
Go1 selected Writer for its Knowledge Graph capability, custom AI app builder, and multilingual language models. The team loaded over 160 resources into a Knowledge Graph — including style guides for American English, Australian English, and British English — and built a custom AI app that generates RFP responses automatically, drawing on previously completed proposals as reference material. For marketing, the same Knowledge Graph powers content creation across article outlines, webinar recaps, outbound campaigns, and case studies. Sales development reps use Writer’s multilingual models to create outbound emails for international prospects, eliminating translation agency costs.
The results were immediate. RFP completion time dropped by 50%, from up to 20 hours per proposal to roughly 10. Content marketing guide creation took 75% less time. Marketing campaign content was produced 40% faster. Beyond speed, the Knowledge Graph reduced onboarding friction: new sales team members could access institutional knowledge immediately, contributing to “nearly zero drop in service” during ramp periods. With over 160 resources in the Knowledge Graph, Go1’s teams act on accurate, current company information regardless of tenure or time zone.
Go1 now operates its global content and sales functions from a single AI-accessible knowledge system. The combination of consistent brand voice, multilingual output, and automated drafting has allowed the go-to-market team to expand internationally without proportional increases in headcount or agency spend. The Knowledge Graph continues to grow as new products, partnerships, and completed RFPs are added, compounding its usefulness with each new entry.