How Crafty Reduced Auto Claims 33% and Scaled Safely with Samsara AI
Crafty, a national office food and beverage provider serving over 300 client offices across 40 markets, deployed Samsara Dual-Facing AI Dash Cams and fleet management tools to gain visibility into driver behavior as it scaled rapidly. The company achieved a 33% year-over-year reduction in auto claims, a 5% improvement in Safety Scores, and a 20% increase in miles driven — while reaching the top 10% for fuel efficiency among peer organizations.
Impact
33%
Auto claims reduction
5%
Safety Score improvement
20%
Miles driven increase
4%
Fuel efficiency improvement
Challenge
As Crafty grew 800% in 2021, its existing fleet tools offered limited visibility into driver behavior, making it impossible to proactively coach drivers, track vehicles in real time, or defend against false claims — while its high-touch service model meant driver safety and consistency directly shaped client satisfaction.
Solution
Crafty deployed Samsara Dual-Facing AI Dash Cams across its fleet to automatically detect distracted driving, generate coaching footage for bi-weekly one-on-one sessions, and provide GPS and temperature monitoring — giving management the data to enforce safety standards and protect the company from liability as it scaled to 40 markets.
Tools & Technologies
What Leaders Say
“We’ve always prioritized driver safety, efficiency, and making informed decisions, but we didn’t have tools in place to get the data we needed. As a fast-growing startup, we had to quickly build operational systems that could grow alongside our business.”
“Safety is the most important thing we do, and it’s where we’ve seen the greatest impact with Samsara. Samsara gives us the visibility and data we need to proactively coach and reinforce safe driving behaviors, helping us continuously improve safety across our fleet.”
“With Samsara, we get wins stacked on wins. The continuous improvement in the platform supports our growth as we continue to expand and drive even better outcomes for our employees and clients.”
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Full Story
Crafty operates as a high-touch national office pantry and food service provider, delivering and restocking workplace food programs for clients including DraftKings, Lemonade Insurance, and Ferrara. The company serves more than 300 client offices and reaches more than 300,000 employees each month across 40 markets. Its frontline drivers regularly enter client spaces, interact with employees, and function as visible representatives of the Crafty brand. Driver safety and consistency are not just operational concerns — they directly shape how clients experience the service.
After growing 800% in 2021, Crafty recognized that its existing fleet management tools were inadequate for its scale. The previous solution handled basic compliance tasks like DVIR completion but offered limited functionality for driver coaching, real-time tracking, or behavioral analysis. Management lacked the data to proactively identify risky driving patterns or to consistently enforce safety standards across its national fleet. Without visibility, the company couldn’t coach drivers effectively or defend against false claims.
Crafty selected Samsara and deployed Dual-Facing AI Dash Cams, Vehicle Gateways, and Environmental Monitors across its 35-vehicle fleet. The AI Dash Cams automatically detect distracted driving behaviors — phone use, eating, drowsy driving — and generate footage used in bi-weekly one-on-one coaching sessions. GPS tracking gives managers real-time location data for all vehicles, including in remote or mountainous areas. Environmental Monitors provide temperature alerts for refrigerated cargo, allowing the team to prevent product waste before it occurs.
Within one year of deployment, Crafty’s Safety Scores improved by 5% even as total miles driven increased by 20%. Auto claims fell 33% year-over-year. In the first three months, fuel efficiency improved by 4%, placing the company in the top 10% for fuel efficiency among Samsara’s peer organizations. High-quality AI dash cam footage also resolved disputes: when questions arose about pre-existing damage at client sites, video evidence provided objective documentation that protected both drivers and the company from liability.
Crafty’s leadership connects these safety improvements directly to client retention and revenue. Because drivers enter client workplaces daily and interact with employees, their professionalism and reliability are integral to the pantry service experience. Consistent, safe delivery operations reduce disruption, keep inventory stocked on time, and reflect positively on Crafty in environments where the company’s people are as visible as its products.
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