Marketing Cloud
Marketing automation platform by Salesforce for email, mobile, and digital campaign management.
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Use Cases
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Companies
3
Industries
Companies Using Marketing Cloud
Industries
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Use Cases (3)
UChicago Medicine, a leading academic health system, leveraged Salesforce Data Cloud, Marketing Cloud, and Agentforce to unify patient data and deliver hyper-personalized outreach at scale. In just four months, the team built 100 data-driven marketing segments, achieving a 60% campaign conversion rate and full ROI in under a year. The organization is now deploying Agentforce Voice to autonomously handle millions of nonclinical patient inquiries annually.
FedEx unified siloed sales, shipping, and web data using Salesforce Data 360 to act on customer signals in real time. By automating dormant account reactivation and personalizing outreach at scale, FedEx achieved over 2,000% ROI and improved customer activation rates by 13%. The platform now powers more than one billion personalized emails annually.
Pacers Sports & Entertainment (PS&E) struggled to connect fan data spread across 30 disconnected platforms, making personalized engagement nearly impossible. By deploying Salesforce Data 360, Marketing Cloud, and Agentforce, PS&E unified its entire fan data ecosystem into a single golden record. The organization is now positioned to deliver hyper-personalized experiences across the Fever, Pacers, and all PS&E properties.