How Rakuten Fixes Issues 2x Faster with OpenAI Codex

Rakuten integrated OpenAI Codex into incident response, CI/CD pipelines, and autonomous development — cutting mean time to recovery by 50% and compressing quarter-long projects into weeks.

Impact

~50% reduction

Mean Time to Recovery

2x faster

Issue Resolution Speed

Quarter to weeks

Development Compression

Challenge

Needed to accelerate software delivery and incident response while maintaining security standards across a large, complex product ecosystem.

Solution

Integrated OpenAI Codex into incident response (KQL-based root cause analysis), CI/CD pipelines (automated code review and vulnerability checks), and autonomous full-stack development.

Tools & Technologies

What Leaders Say

We do not just care about generating code quickly. We care about shipping safely.

Yusuke Kaji, General Manager of AI for Business, Rakuten
Get the full story.

Sign up to read complete case studies, access detailed metrics, and unlock all use cases.

Full Story

Rakuten, a global e-commerce and fintech conglomerate with 30,000 employees, needed to accelerate software delivery and incident response while maintaining security standards across a complex product ecosystem.

The company integrated OpenAI Codex into three key operational areas: incident response using KQL-based monitoring for root-cause analysis, CI/CD pipelines for automated code review and vulnerability checks, and autonomous full-stack development from partial specifications.

Results were dramatic: mean time to recovery dropped approximately 50%, problems are fixed twice as fast, and full-stack mobile app development that previously took a quarter was compressed into weeks.

Similar Cases

M
Morrisons
98.96%
data reporting lag reduction

Morrisons, one of the UK’s largest supermarkets serving nine million customers weekly across 500 stores, migrated its on-premise data warehouse to BigQuery and Looker, reducing reporting lag by 98.96% from one day to 15 minutes. Real-time data now powers Vertex AI demand forecasting models and a customer-facing Product Finder app that receives 50,000 hits per day during peak periods.

RetailVAVertex AIBBigQuery
E
Etsy
~80x
listings per theme increase via algotorial curation

Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.

RetailVAVertex AIBBigQuery
GF
Grupo Falabella
3x
growth in whatsapp conversations

Grupo Falabella, one of Latin America's largest retailers, deployed Salesforce Agentforce on WhatsApp to autonomously handle customer service inquiries across seven countries. The AI agent resolves 60% of requests without human intervention, operates 24/7, and has driven a 3x increase in WhatsApp conversations in just three months — shifting customer support away from costly phone channels.

RetailECEinstein Chatbot
C
Catalyst
S
Super-Pharm
50% to 90%
inventory accuracy

Super-Pharm leveraged Google Vertex AI for ML-powered demand forecasting, improving inventory accuracy from 50% to 90% and making forecasting 10x more efficient.

RetailGBGoogle BigQueryGVGoogle Vertex AI
S
Shopify
< 24 hours
model upgrade deployment

Shopify built Sidekick, an AI commerce assistant powered by Claude Sonnet on Google Vertex AI, enabling millions of merchants to reach their first sale in days instead of weeks.

RetailCOClaude on Vertex AIGBGoogle BigQuery
CW
Camping World
40%
customer engagement increase

Camping World deployed IBM watsonx Assistant as a virtual agent named Arvee across all web properties, increasing customer engagement by 40% and improving agent efficiency by 33%.

RetailICIBM ConsultingIWIBM watsonx Assistant
D
Datadog
~22%
incidents preventable by ai

Datadog integrated OpenAI Codex into live PR review workflows, catching 22% of incidents that passed human review and enabling 1,000+ engineers with AI-powered system-level code analysis.

TechnologyOCOpenAI Codex
C
Cisco
1,500+
engineering hours saved monthly

Cisco embedded OpenAI Codex into production engineering workflows, achieving 20% faster builds, 10-15x defect resolution throughput, and saving 1,500+ engineering hours per month.

TelecommunicationsOCOpenAI Codex