Google Dataflow
Managed streaming data pipeline service by Google for processing large-scale batch and real-time data.
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Use Cases
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Companies
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Industries
Companies Using Google Dataflow
Industries
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Use Cases (2)
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.
Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.