E

Etsy

5000+ employees· United States·Website ↗

A global e-commerce marketplace connecting buyers and sellers of handmade, vintage, and unique goods to 90+ million active buyers.

Retail
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Use Cases (1)

E
Etsy
~80x
listings per theme increase via algotorial curation

Etsy, the global marketplace for handcrafted and vintage goods, serves nearly 90 million buyers across more than 130 million listings from 5 million sellers. Using Vertex AI, BigQuery, Dataflow, and Gemini, the company built a personalized search and discovery platform it calls “algotorial curation” — increasing listings per theme by 80x, driving a 5% lift in SEO-driven visits, and delivering a 3% conversion improvement for sellers.

RetailGBGoogle BigQueryGDGoogle Dataflow
Etsy AI Use Cases & Strategy | Applied