HE

Hershey Entertainment & Resorts

1001-5000 employees· United States·Website ↗

Operates Hersheypark, Hershey Lodge, Giant Center, and other entertainment and hospitality venues in Hershey, Pennsylvania.

Sports & Entertainment
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Use Cases (1)

HE
Hershey Entertainment & Resorts
8 hours
staff hours saved daily

Hershey Entertainment & Resorts (HE&R), operating theme parks, hotels, and entertainment venues for millions of guests annually, deployed Google Conversational Agents and Customer Engagement Suite to build an AI chatbot and “Agnes” — an agentic IVR that identifies callers by name and handles their outstanding issues proactively. Agnes handles 50%+ of password reset calls and automates 25%+ of employee call-off requests, saving a full 8 hours of staff work per day.

Sports & EntertainmentGCGoogle Conversational AgentsGCGoogle Customer Engagement Suite
Hershey Entertainment & Resorts AI Use Cases & Strategy | Applied