Salesforce
A global cloud-based CRM platform provider offering sales, service, marketing, and AI-powered business applications.
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Use Cases (2)
Dreamforce is Salesforce's flagship annual conference — 50,000 attendees, 2,000 sessions, three days. Salesforce built an event agent powered by Agentforce and grounded in Data Cloud-unified attendee profiles to deliver personalised real-time guidance across mobile and web, helping attendees plan agendas, navigate venues, and track sessions. The agent reached 47,000 unique users, drove a 30% higher session show rate, and was designed as a reusable framework that now supports more than 15 global Salesforce events without per-event customisation.
Salesforce, the world’s leading CRM company, deployed Writer across more than 3,000 employees spanning marketing, communications, product, and customer success. Using Writer’s AI Studio no-code builder and Knowledge Graph RAG, teams create and launch custom agents in minutes without engineering support. Users report a 20% productivity gain—equivalent to reclaiming one full workday per week—with 78% saying the platform positively affects their daily work.