How AI is transforming advertising, media, and entertainment through personalization, content generation, and audience targeting.
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Use Cases
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Companies
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Tools Used
Companies
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Use Cases (2)
VideoAmp consolidated its entire data warehouse onto Snowflake, achieving 90% cost reduction, 10x performance improvement, and cutting data backfilling from 5 days to 13 hours.
Class Editori, a leading Italian media company specializing in finance, fashion, and lifestyle with 40 years of content archives, partnered with Softlab to build MFGPT on Google Cloud — one of Italy’s first generative AI agents in the media industry. The system unified four decades of journalistic archives and real-time financial data into BigQuery, powered by Gemini and Vertex AI, converting trial users into paid subscribers and securing B2B enterprise agreements with major financial institutions.