R

Rare

201-1000 employees· US·Website ↗

Nonprofit using behavioral science to drive conservation, climate action, and sustainable fishing and farming in developing regions.

AgricultureNonprofit
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Use Cases (1)

R
Rare
100%
farmers who would use agent tierra again

Rare is a nonprofit that uses behavioral science to drive conservation, climate action, and sustainable fishing and farming. With a 300-person team supporting small-scale farmers and fishers across multiple countries, Rare built Agent Tierra — an Agentforce-powered AI coach that delivers personalized farming guidance grounded in 300+ data points per farmer profile, local weather conditions, and peer insights directly through WhatsApp. In pilot, 100% of farmers said they would use Agent Tierra again, 97% of queries were resolved autonomously, and field teams project a 40% gain in time for high-impact work — with a goal of reaching 100,000 farmers within two years.

NonprofitAgricultureSASalesforce Agentforce
Rare AI Use Cases & Strategy | Applied