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Adidas is one of the world's most recognized sports brands, operating across 150+ countries with a product line that requires constant feedback from a global customer base. The company deployed a RAG-based GenAI solution on Databricks to analyze more than 2 million product reviews, enabling 50+ decision-makers worldwide to extract actionable insights in seconds. The result was a 30-40% improvement in analyst efficiency, a 60% reduction in response latency, and 91.67% cost savings by optimizing LLM usage.