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THG (formerly The Hut Group) is a UK-based ecommerce retail company with revenues exceeding £2 billion, selling its own-brand and third-party cosmetics, dietary supplements, and luxury goods online while also providing ecommerce infrastructure to third parties through its Ingenuity division. Facing a rapidly expanding threat surface as it grew through acquisitions and added SaaS platforms, THG deployed Elastic Security as its unified SIEM, using machine learning capabilities to surface novel attack vectors and automation to eliminate manual triage overhead. The outcome: mean time to respond to security events dropped by 60%, first-line triage burden fell from 90% to 50% of analyst time, and physical storage costs declined by 60% through intelligent data tiering.