KW

Kantar Worldpanel

5000+ employees· United Kingdom·Website ↗

Kantar Worldpanel is an international market research company specializing in consumer data analysis for the fast-moving consumer goods sector, providing actionable insights to manufacturers and retailers worldwide.

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Use Cases (1)

KW
Kantar Worldpanel
94%
model accuracy

Kantar Worldpanel is a leading international consumer data and market research company serving FMCG manufacturers and retailers worldwide. The company deployed Databricks’ Data Intelligence Platform to fine-tune large language models for linking paper receipt descriptions to product barcodes, automating a historically manual and resource-intensive task. Using GPT-4 for training data generation and a smaller fine-tuned model for production, Kantar automatically generated 120,000 labeled data pairs at 94% accuracy in a matter of hours.

Professional ServicesMMLflowDADatabricks AI Search
Kantar Worldpanel AI Use Cases & Strategy | Applied