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HSE is one of Europe’s leading live commerce retailers, reaching over 46 million households across Germany, Austria, and Switzerland through three TV channels, an online shop, and a social commerce app. The company replaced its previous search vendor with Elasticsearch on Elastic Cloud, deploying AI and machine learning features to return more relevant results across a diverse customer base that includes both TV-driven shoppers and digitally native browsers. Within the first six months, HSE saw a 4% increase in search page click-through rates and an 8% improvement in customer satisfaction.
AWS