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Gearfire provides ecommerce, point-of-sale, and merchant services for firearms retailers across the United States. After rebuilding its technology stack around serverless architecture and infrastructure-as-code, the company migrated to Elastic Cloud Serverless for full-text product search, cutting IT costs by 67% in the first month while gaining resilience against bot farm attacks. With compute and storage now scaling independently, Gearfire can activate new retail customers immediately and run large-scale reindexing without disrupting live ecommerce queries.