Adore Me
DTC lingerie and apparel brand acquired by Victoria's Secret, operating e-commerce and retail with a focus on size inclusivity.
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Use Cases (2)
Adore Me, a direct-to-consumer intimate apparel company and Victoria’s Secret subsidiary with ~500 employees, deployed Writer AI Studio to build AI agents that automate product description generation, personalize stylist notes, and streamline international market launches. The company achieved a 40% increase in non-branded search, reduced stylist note writing time by 36%, and cut market entry timelines from months to ten days.
Adore Me is a direct-to-consumer intimate apparel brand with around 500 employees, known for extended sizing and sustainability. The company deployed Writer AI Studio and Writer Framework to build content agents that generate product descriptions, translate copy for international markets, and adapt listings for third-party marketplaces. What once took months now takes days, and a process requiring 20 hours a month was reduced to 20 minutes.